Graniph Teams up With Netflix for New ‘Squid Game’ Apparel Collaboration

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Summary

  • Netflix’s Squid Game partners with Japanese brand Graniph for new apparel
  • The collection features game symbols, Young-hee, Front Man and more as key graphics
  • Fans can get tees, quarter-zips and accessories from July 29 online

Netflix’s globally popular show, “Squid Game“, is expanding its cultural influence into the realm of fashion through an exciting apparel partnership with Japanese design T-shirt brand Graniph. Renowned for its diverse selection of graphic tees and innovative interpretations of pop culture, Graniph is an ideal collaborator to transform the series’ unique visual style into wearable pieces of art.

This partnership aims to introduce iconic visuals and symbols from the blockbuster series onto a variety of clothing items, enabling fans to showcase their loyalty to the ruthless games in either a discreet or bold manner. The merchandise will showcase familiar geometric emblems (circle, triangle, square) connected with the game’s guards and the ominous image of Young-hee, the “Red Light, Green Light” doll, in various artistic renditions. The characters’ adventures are portrayed through multiple versions of green-suited figures, as well as the emergence of the Front Man. Hints at the series’ themes such as childhood games, despair, and the striking juxtaposition between innocence and violence are converted into whimsical graphics within the collection.

Through their collaboration with Graniph, fans can now seamlessly blend their passion for the Squid Game series into their daily attire, transforming merchandise into fashionable expressions. The partnership is set to unveil a diverse range of items including t-shirts, short-sleeved button-down shirts, quarter-zips, socks, and accessories, among others. The collaboration becomes available online on July 29th.

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2025-07-16 21:25