The Pinkfong Company, the international entertainment company credited with creating the “Baby Shark” phenomenon, and TinyTap, a well-known ed-tech platform for user-generated educational games and a subsidiary of Animoca Brands, announced the formalization of a licensing agreement for strategic collaboration.
According to the most recent information shared with Finbold, this partnership aims to create exceptional and captivating educational experiences for audiences worldwide. It will showcase The Pinkfong Company’s content and intellectual property, including the global hit “Baby Shark,” in various initiatives integrated into the TinyTap ecosystem.
Together, TinyTap and The Pinkfong Company will pool their resources and expertise to develop a wide range of engaging and instructive goods that promote creativity, critical thinking, and the development of young children.
Through the fusion of The Pinkfong Company’s beloved “Baby Shark” and other characters with TinyTap’s adaptive learning platform, this collaboration aims to offer children an immersive and tailored learning experience.
The collaboration will start with launching several interactive learning opportunities and digital educational content inside the TinyTap ecosystem and platform.
Chief business officer at The Pinkfong Company, Gemma Joo, stated, “Our mission of making learning fun and accessible aligns perfectly with TinyTap, and together, we can create exceptional digital products and experiences that kids and families can enjoy while learning something new.”
The CEO of TinyTap and a member of the EDU Foundation Council, Yogev Shelly, said, “TinyTap is thrilled to team up with The Pinkfong Company, a beloved brand that has captured children’s hearts worldwide. By combining our strengths, we can offer a new dimension to early learning and create innovative, personalized, and meaningful experiences for global audiences and creators.”
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