Cadbury x Zoya Akhtar: AI-Crafted Valentine’s Memories

Cadbury Dairy Milk Silk has partnered with Zoya Akhtar, a well-known filmmaker, who offers her experience to assist couples in turning their special Valentine’s Day moments into exquisite recollections using generative AI.

Customers had to scan the QR code on Cadbury Dairy Milk Silk packs to access a special website where they had to provide answers to a series of thought-provoking questions that assisted in crafting their own love stories with customized avatars for the animated film.

These components are expertly combined by the AI module to create a narrative that is both striking to look at and profound to read.

Nitin Saini, Vice President of Marketing at Mondelez India, claims that Cadbury Dairy Milk Silk is still the best choice when it comes to designing Valentine’s Day celebrations. 

As a result, they wanted to celebrate the everyday magic of more deep and valuable love and provide a platform for couples to share their special tales in a way that is genuinely touching and personal.

He feels that priceless romantic moments don’t necessarily have to be pricey. The intention was to create a romantic movie-watching experience where couples could enjoy themselves and fall in love with each other’s adorable moments. 

This campaign promises to be an amazing celebration of the various and wonderful stories that make each love story unique, thanks to the additional creative layer brought about by the cooperation with Zoya Akhtar. This partnership will enable the telling of heartwarming love stories through the use of technology.

These AI-curated tales will be enhanced through strategic media partnerships, personalized content collaborations with top OTT and music platforms, and brand experience zones, according to Shekhar Banerjee, Chief Client Officer & Office Head of Wavemaker India. 

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2024-02-13 19:16