As a seasoned movie buff with over three decades of cinematic adventures under my belt, I must say that the collaboration between Fanta and Beetlejuice Beetlejuice is a tantalizing treat for both fans of the original film and soda enthusiasts alike.
If you’ve ever been curious about what Beetlejuice tastes like, you can discover it soon, thanks to Fanta. They are introducing a fresh line of sodas inspired by Beetlejuice, which will be available in stores starting next week. Recognized mainly for its popular orange drink, the new Fanta collection showcases cans and bottles adorned with characters from Tim Burton’s eagerly awaited sequel, including Beetlejuice, Lydia, Astrid, and Delia.
According to Bloody Disgusting, the fresh collectible Fanta series will be available on shelves starting August 12, preceding the movie’s release on September 6. The collection boasts a range of existing flavors, but with a distinctive Beetlejuice makeover. The character with the most ghostly charm, Beetlejuice, will have his own Haunted Apple flavor. For further details about which flavors are associated with each character and how this new line differs from the current ones in stores, take a look at the press release excerpt below.
“For a limited time, Fanta’s entire flavor lineup will get special makeovers inspired by the characters from the movie ‘Beetlejuice’. These include Orange representing Astrid (portrayed by Jenna Ortega), Strawberry for Lydia Deetz (Winona Ryder), Pineapple for Delia Deetz (Catherine O’Hara), Grape for Delores (Monica Bellucci), Lemon for Wolf Jackson (Willem Dafoe), and Strawberry Kiwi for Bob (the Shrinker!). Scan the QR code on these products to unlock exclusive physical and digital experiences, including a chance to win tickets to watch the new ‘Beetlejuice’ movie in cinemas.”
Beetlejuice Beetlejuice Already Has a Ton of New Merch
Even though “Beetlejuice Beetlejuice” won’t be in theaters for another month, its marketing push is already underway. Toys, costumes, clothing, cookies, and a special popcorn bucket are just some of the merchandise fans can expect to find when the movie hits the big screen. It seems that such items are quite popular nowadays, isn’t it?
In simpler terms, Dana Nussbaum, who holds the position of Global Marketing Executive Vice President at Warner Bros. Pictures, praises Fanta as an exceptional collaborator. She expresses pride in their partnership with this renowned soda corporation.
“We’re absolutely ecstatic to announce that the fantastically imaginative and eerily creative movie, ‘Beetlejuice Beetlejuice’, will be gracing theater screens this coming September! We’re honored to team up with Fanta® for this highly anticipated big-screen comeback of the character. Fanta has proven to be a fantastic collaborator, and they’ve come up with an incredibly innovative twist on their product with a unique, limited-edition line that complements visionary filmmaker Tim Burton’s iconic work perfectly.”
It’s quite common for film studios to collaborate with various businesses to create distinctive marketing plans, aiming to attract more viewers by offering tickets. This year, Fanta is one of many companies that have teamed up with studios in this manner. For instance, Sony’s “The Garfield Movie” joined forces with Tastykake for an assortment of orange treats, while Universal’s upcoming movie “Wicked: Part One,” set to premiere in November, has partnered with several companies to provide Funko Pops, clothing, home decor, and a range of other collectibles. In essence, merchandise has always been a significant part of the entertainment industry.
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2024-08-08 20:01