Willy Chavarria’s Debut Luxury Underwear Line Is Intentionally Filthy

Willy Chavarria's Debut Luxury Underwear Line Is Intentionally Filthy

As a fashion enthusiast with a penchant for all things unconventional, I find myself utterly captivated by Willy Chavarria’s latest venture – “Dirty Willy Underwear”. With his extensive background in the intimates category and a knack for pushing boundaries, it comes as no surprise that he would create something so audaciously unique.


Willy Chavarria, who was named the American Menswear Designer of the Year in 2023, has expanded his fashion portfolio to include underwear design as well. Hailing from Fresno, he has launched a luxury sub-brand called “Dirty Willy Underwear,” and the name certainly lives up to its promise.

Chavarria’s underwear features deliberate stains that mimic sweat and urine, along with numerous holes around the waist. This Peruvian-made item, crafted from premium Pima cotton yarn, is then meticulously hand-finished in New York. The worn-out design draws inspiration from the erotic ideas within queer fetish culture.

Chavarria, with a rich background in intimate apparel from his work at Joe Boxer, Calvin Klein, and American Eagle Outfitters, stated that the act of putting on and taking off undergarments is our most personal dressing moment. He expressed that WILLY underwear aims to make individuals feel attractive not only for others but also themselves. He added that this is just the start of something sensual and daring.

Significantly, the collection consists of jockstraps, briefs, boxer briefs, and ribbed tank tops, all delivered in military-style “ration” metal packets.

You can now purchase Willy Chavarria’s “Grimey Willy Underwear” collection directly from his online store. The prices for this line vary between $320 USD and $400 USD, as shown in the gallery above.

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2024-08-09 18:55