As a fan of both Charli XCX and Skims, I can’t help but feel exhilarated by this stunning collaboration! Charli, with her unique style and infectious energy, perfectly embodies the spirit of self-confidence and empowerment that Skims stands for. Having followed her career since the release of “Brat summer,” it’s amazing to see her team up with a brand that shares the same values she does.
Charli XCX, known for popularizing the term “Brat Summer” through her album of the same name, has been chosen as the representative for Skims’ newest marketing campaign. She is seen sporting the label’s newly launched Cotton Rib and Cotton Fleece collections in the campaign.
As I, a passionate gamer, I’m excitedly showcasing some fabulous new gear that’s been snapped by Petra Collins, featuring Charli rocking fresh designs from the latest collection. There’s a split bralette, boxers, and bikini underwear that catch my eye, perfect for the summer vibe! For those, like me, who prefer snuggly items for the upcoming season, there’s a comfortable waffle-lined zip-up hoodie and matching sweatpants to keep us cozy.
Charli expressed her enthusiasm about partnering with SKIMS, stating, “This brand shares my belief that self-confidence comes from feeling comfortable in your own skin, much like Brat represents.” She added, “It’s refreshing to collaborate with a label that values both comfort and style without compromise. Working with Petra on this campaign was an amazing experience, and I couldn’t wait to step onto the set wearing these classic, sensual outfits. And let’s not forget the adorable puppies!”
“Having Charli XCX as the face of our new SKIMS campaign is so exciting. She is a one of a kind talent who has truly cemented herself as a megastar within music and beyond,” Kim Kardashian added. “This is such an exciting time for the brand, and we are honored Charli and Petra chose to collaborate with us as SKIMS is always trying to highlight individuals at the forefront of culture.”
SKIMS Cotton collections will be launching on the brand’s website on Wednesday, August 21.
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2024-08-19 17:25