As a seasoned gamer with an eye for detail and a deep appreciation for the intersection of fashion, music, and sports, I find Movado‘s latest Icons campaign to be nothing short of a masterstroke. The brand has expertly curated a diverse roster of ambassadors that truly encapsulate the essence of their legacy – innovation, commitment to excellence, and iconic design.
Movado, a renowned Swiss watch company, unveiled its fresh Icons campaign, concurrently disclosing its five latest worldwide representatives: Ludacris, Christian McCaffrey, Jessica Alba, Tyrese Haliburton, and Julianne Moore
In the latest promotion, the multi-talented artist, actor, entrepreneur, and three-time Grammy winner Ludacris showcases two distinct watch styles. One is the Museum Classic, available in a stainless steel and golden-hued PVD material, while the other is the BOLD Verso Automatic, featuring a gold-toned construction and a gray sunray dial
Displaying a rough yet refined manliness, NFL football star Christian McCaffrey sported the Movado SE chronograph and a Series 800 in bold, red hues. NBA All-Star Tyrese Haliburton is often seen wearing a yellow gold-toned and black BOLD QUEST timepiece, a model that oozes sleek, luxurious sports style. (Paraphrased for readability)
For Julianne Moore, the esteemed actress, a refined Museum Classic watch graces her wrist. On Jessica Alba’s wrist, there is a Bold Evolution 2.0 model with a white and gold-toned hue, which includes a preciosa crystal on Movado’s signature 12 o’clock window
The Mert Atlas and Marcus Piggot-led campaign carries a “Where I Go, You Go” spirit. It exudes a relaxed yet refined ambiance, as celebrity stylist Mel Ottenberg outfitted the brand representatives in a blend of denim and monochrome attire. The movements and choreography were orchestrated by Stephen Galloway, ensuring that the ambassadors preserved their unique identities while also embodying the campaign’s energetic theme
“Efraim Grinberg, Chairman and CEO of Movado Group, expresses his pride in our ongoing collaboration with a diverse group of exceptional talents spanning various cultural and entertainment sectors. For our 2024-25 worldwide advertising campaign, we are thrilled to showcase these individuals. Grinberg emphasizes the significance of associating with people who embody Movado’s values, including innovation, dedication to quality, and iconic design.”
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2024-09-04 16:27