As someone who has spent countless hours trekking through forests and jungles, I can appreciate the beauty and intrigue behind this latest collaboration between ASICS and P. Andrade. The GEL-KAYANO® 14, inspired by the Lamprocyphus Augustus beetle, is not just a pair of shoes—it’s a testament to nature’s ingenuity and a nod to the unsung heroes of our ecosystem.
ASICS collaborates with P. Andrade, a Brazilian fashion brand, to introduce a modern twist on the renowned GEL-KAYANO® 14. Inspiration for this collaboration comes from an unconventional source – the tiny Amazon forest beetle known as Lamprocyphus Augustus. The new design will be launched on August 30 and focuses on fusing fashion with innovation, providing a distinct viewpoint on footwear design. This partnership is another step in ASICS’ history of pushing limits within the sportstyle segment.
As a devoted fan, I’ve been following the incredible journey of the GEL-KAYANO® series since its inception back in 1993, designed by the legendary Toshikazu Kayano. This remarkable shoe line has always been about comfort, stability, and innovation – values that have stood the test of time for over three decades. The exoskeletal structure, dual-density midsole, and revolutionary Mono-Tongue System are just a few features that set it apart in the ASICS family. With each new release, the GEL-KAYANO® continues to grow, embracing modern technology while preserving its timeless essence. The latest collaboration with P. Andrade brings another evolution, offering a bold, beetle-inspired design, showcasing the metallic hues and natural elegance of these fascinating creatures.
Established by designers Pedro Andrade and Paula Kim, P. Andrade is recognized for its modern luxury and pioneering fashion style. For Andrade, collaborating with ASICS on the GEL-KAYANO® 14 felt like a perfect match. The shoe’s elegant look and complex design mirrored perfectly with the brand’s own principles. The decision to make the Amazon beetle the focal point was inspired by comprehensive studies on Brazilian wildlife, as the beetle’s distinctive traits, such as its possible link to photonic crystals, stimulated the designers’ creativity.
Beyond just shoes, this collaboration extends to a range of apparel as well. Accompanying the latest GEL-KAYANO® 14, you’ll find a line inspired by the structure of the beetle. This collection includes t-shirts, pants, and a jacket, seamlessly combining laid-back style with hidden nods to the insect’s form and motion. As ASICS Marketing Director Constanza Novillo puts it, collaborations such as these provide opportunities for the brand to broaden their horizons and maintain their products as contemporary and relatable. This collection encourages consumers to find beauty in the unconventional and appreciate the intricate details of nature’s small marvels.
Available now at the official P. Andrade website.
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2024-09-09 21:56