Zendaya Fronts Campaign for Sportswear Brand On, Talks Fear and Power of Movement in Swiss Alps

Zendaya Fronts Campaign for Sportswear Brand On, Talks Fear and Power of Movement in Swiss Alps

As a fan who cherishes the journey of growth and self-discovery embodied by Zendaya, I can’t help but admire her latest adventure in the Swiss Alps. It’s truly inspiring to see how she uses her platform not just for entertainment, but also to encourage us all to embrace movement, well-being, and stepping out of our comfort zones.


Zendaya made some moves that took her all the way to the Swiss Alps.

Actress Zendaya, who has won an Emmy Award, is leading a health-conscious campaign for the sportswear brand On as part of a long-term agreement. During this partnership, she showcases clothing from On’s Fall-Winter 2024 collection that emphasizes movement, while traversing breathtaking landscapes in Switzerland. The campaign was filmed in the picturesque village of Vals, where Zendaya collaborated with the brand’s team to discover various locations. In brief snippets, Zendaya discusses various aspects of physical activity, from overcoming fear and maintaining an active lifestyle to its broader effects on life.

She mentions that she makes an effort to step outside every day, be it for walking her dog or grabbing a coffee – sometimes even both. She values this because it lifts her spirits tremendously and she adores spending time with her canine companion, Noon. Another vibrant scene captures her zipping down a mountain coaster on a toboggan. She shares that as a timid child, fear of embarrassment held her back from exploring new experiences. Breaking out of her shell and saying ‘yes’ to more adventures has been challenging for her, but she’s currently embracing this phase of life by taking risks more often.

Stepping beyond familiar boundaries could be beneficial for personal growth. As another ad campaign suggests, “It’s worth venturing outside your comfort zone because unexpected wonders may arise.” Often, we allow fear to hinder us from discovering our greatest potential. Personally, I find myself guilty of this as well.

Later, she links her on-screen roles by stating, “I’ve been incredibly fortunate to play characters that challenged me physically. They made me do things I wouldn’t have dared to do otherwise. I must admit, I wasn’t always fond of the process, but once it’s over, I appreciate it and discover new aspects of myself, which is truly unique.” Zendaya then spies a baby goat and expresses her desire to adopt her “new companion” as a pet.

Zendaya Fronts Campaign for Sportswear Brand On, Talks Fear and Power of Movement in Swiss Alps

Working alongside Zendaya for a campaign celebrating On’s origins was an immensely rewarding experience, as shared by co-founder David Allemann. Furthermore, the brand welcomed Zendaya to On Labs in Zurich, where she interacted with the team. It has been truly inspiring to broaden our partnership through a campaign that genuinely reflects her personal journey with movement and wellness.

In a statement, Zendaya expressed her affection for Switzerland, taking strolls around the lake and savoring gelato in town. “I find my days brighter when I discover happiness in small moments, such as meeting new people and appreciating nature whenever possible,” she said. “I believe this campaign truly captures that sense of contentment.

Zendaya Fronts Campaign for Sportswear Brand On, Talks Fear and Power of Movement in Swiss Alps

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2024-10-15 16:24