As a seasoned gamer with a penchant for both virtual and real-life adventures, I must admit that Zendaya’s latest escapade with On in the Swiss Alps has left me green with envy! The serene beauty of Vals, the quaint charm of its village, and the invigorating spirit of exploration are all elements that resonate deeply with my gaming soul.
Following a thrilling tennis match against Roger Federer for On’s summer campaign in July, Zendaya is back to star in their Fall 2024 advertising, with stunning Swiss Alps as her scenic backdrop.
In Switzerland, spending time with On was truly invigorating. It’s amazing how everyone seems to appreciate the outdoors, making it a breath of fresh air. I adored strolling around the lake and indulging in some gelato in town, said Zendaya. I find that my day is enriched when I find happiness in life’s simple moments, such as meeting new people and basking in nature whenever possible. I believe this campaign beautifully embodies that sentiment.
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In the picturesque Swiss village of Vals, Zendaya models the brand’s newest collection, featuring items like the versatile half-zip windbreaker for all-day wear, the active joggers known as ‘movement joggers’, and the ‘movement bra’.
Working alongside Zendaya on a project honoring the birthplace of On was such an enriching experience for me, David Allemann, co-founder of On. I’ve been truly captivated as we’ve deepened our collaboration through this campaign that genuinely reflects her unique journey with movement and wellness.
You can now purchase the Fall 2024 Zendaya collection directly from the brand’s online store. Prices for these items range between $25 and $270 US dollars. Check out the selection displayed in the gallery above for a closer look.
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2024-10-16 01:25