Queen Latifah on New Good American Campaign and Why She’s Sharing Her Story in Upcoming Biopic (Exclusive)

Queen Latifah on New Good American Campaign and Why She’s Sharing Her Story in Upcoming Biopic (Exclusive)

As a gamer who’s spent countless hours immersed in the digital worlds of hip-hop culture and fashion, I can wholeheartedly appreciate Queen Latifah‘s style evolution and her collaboration with Good American. Her ability to make comfortable clothing look stylish while maintaining inclusivity is truly inspiring.


Queen Latifah expresses that style is an ongoing journey, as she considers it to be partly about one’s perspective or outlook,” The Hollywood Reporter reports in an exclusive conversation with her.

Currently, style is a hot topic of discussion, as the multi-talented rapper-actress is featured in the latest Good American campaign, launched on Thursday. For Latifah, aligning herself with this brand co-created by Khloé Kardashian and Emma Grede was a fitting move. She expresses her affinity for both the individuals who support the brand and those who choose to wear it.

Latifah has been sporting Good American apparel for quite some time now, in numerous ventures,” she shares. “I donned their jeans on The Equalizer, I wore a suit of theirs at the Super Bowl and even an after-party. Recently, I put on a denim ensemble for my bodyguard’s 60th birthday celebration; we danced into the night.

Queen Latifah on New Good American Campaign and Why She’s Sharing Her Story in Upcoming Biopic (Exclusive)

Latifah commends the brand for its diverse sizing options, noting that many different individuals in her circle can comfortably wear their products. She explains, “It fits my lifestyle and the lifestyles of the women and individuals I interact with.

For the actress, style is something personal. “Style is everywhere. It’s everything. It’s emotion, it’s an attitude. But it is sort of timeless,” she says, adding that she’s lived through “many, many styles.” Latifah emphasizes that at the end of the day, it all comes down to what she feels comfortable in.

The actress from The Equalizer chuckles at the resurgence of ’90s fashion trends. “Slip into those baggy pants again, overdo it with this and that,” she quips playfully. “Everything seems to cycle back. It’s amusing to observe the process.

The musician-turned-actress is also sharing insights about the upcoming movie based on her life story. This movie, being produced by Flavor Unit Entertainment, Westbrook Studios, and Jesse Collins Entertainment, is the initial installment of several independently funded hip-hop biopics. The film’s producers include Latifah and Shakim Compere from Flavor Unit Entertainment, Will Smith and Miguel Melendez from Westbrook Studios, as well as Jesse Collins and Dionne Harmon from Jesse Collins Entertainment.

Latifah mentions that they’ve been discussing the project for some time now,” she explains, as the team is still keeping under wraps who will take on the roles of writer and director.

The actress explains that the series of biographical films aims to share authentic tales, as they come directly from individuals who experienced the events. “It’s disheartening when stories are told by those who weren’t present and lack a true understanding of the complexity involved,” she remarks. “Hearing these accounts from people who were directly involved offers a unique and enlightening perspective, as if we were eavesdropping on their conversations in the room.

Queen Latifah on New Good American Campaign and Why She’s Sharing Her Story in Upcoming Biopic (Exclusive)

Latifah admits she’s preferred maintaining a distinction between her personal life and her career, yet she’s open to discussing “the story behind everything.” She elaborates that the biographical film has prompted her to ponder over the highs and lows of life.

At that point, both my older brother and mom were still living, significantly shaping the person I am today, Latifah notes. Lately, I’ve found myself in a period of deep reflection, which might explain why I’ve been more emotional than usual. It seems that this introspection has subtly crept into my unconscious mind.

Latifah and her team are diligently working on refining aspects of her life’s story portrayal, she shares. She remains optimistic regarding the movie and the subsequent series of biopics centered around hip-hop, which are in the pipeline.

She expresses her optimism that our journey can inspire anyone venturing into uncharted territory or questioning their abilities to achieve their goals. They might gain insight from witnessing our struggles, realizing that success didn’t come instantly and that we benefited significantly from good fortune and blessings along the way. So, she encourages them to take a leap of faith.

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2024-10-24 17:26