As a long-time movie enthusiast who has seen more flops than blockbusters over the years, I can say that Lionsgate’s latest move is a bold one and it might just be the hit they desperately need! The studio teaming up with three of today’s biggest stars – The Weeknd, Jenna Ortega, and Barry Keoghan – for a “musically driven psychological thriller” titled “Hurry Up Tomorrow” sounds like a recipe for success.
A struggling studio might have found a potential blockbuster: Lionsgate has experienced a series of costly failures this year, but they’re optimistic about reviving their success by collaborating with three major stars currently in the limelight – The Weeknd, Jenna Ortega, and Barry Keoghan.
As a follower, I’m excited to share that following Variety’s report, Lionsgate has secured global distribution rights for “Hurry Up Tomorrow,” a film classified as a “musically fueled psychological thriller.” This project stars Abel Tesfaye, better known as The Weeknd, Ortega, and Keoghan. Interestingly, this is The Weeknd’s first foray into acting. Trey Edward Shults, who garnered significant praise for his work in “Waves,” a film heavily reliant on music, is directing this movie. “Hurry Up Tomorrow” was initially announced last year as an idea originating from The Weeknd, with Shults contributing to the screenplay.
The project is designed to complement or expand upon an upcoming album with the same title by The Weeknd. While the release date for this album remains undisclosed, it will harmonize with the film’s soundtrack, jointly created by The Weeknd and Daniel Lopatin. Moreover, The Weeknd serves as a producer for the project under his Manic Phase label, alongside Reza Fahim, Harrison Kreiss, and the late Kevin Turen, who were also involved in the production of the controversial HBO series The Idol.
Lionsgate Motion Picture Group chair Adam Fogelson has this to say about landing Hurry Up Tomorrow:
Abel is an innovative artist whose creativity transcends traditional boundaries. Together with Trey, he’s venturing into filmmaking with ‘Hurry Up Tomorrow,’ a psychological thriller that blends music and cinema in a unique way, promising a fresh, immersive experience for fans. We can’t wait to share this production with audiences globally.
Lionsgate Is in Desperate Need of a Hit
Lionsgate is counting heavily on this film to succeed as their recent string of movies has underperformed at the box office. Starting with ‘Borderlands’ during the summer, followed by ‘The Crow’ reboot, ‘1992’, ‘Never Let Go’, ‘The Killer’s Game’, ‘Megalopolis’, and ‘White Bird’, they’ve had seven flops in a row between August and October. Although not all these productions had enormous budgets, each one was a financial setback for the studio, and it’s making some viewers hesitant about their upcoming projects.
The situation regarding The Weeknd’s upcoming project presents a mix of promising and uncertain aspects. On the positive side, his music has achieved massive global success, with over 75 million albums sold. Linking this new project to complete a trilogy of records, following the releases of ‘After Hours’ in 2020 and ‘Dawn FM’ in 2022, could result in effective cross-promotion.
Talent worth keeping an eye on is Shults, who garnered positive responses for his 2019 movie “Waves” in terms of direction and cinematography. Prior to that, he helmed the underestimated 2017 horror film, “It Comes at Night,” which received critical acclaim for Shult’s skill behind the camera. If “Hurry Up Tomorrow” doesn’t turn out to be a blockbuster hit, Lionsgate still has other promising projects lined up, such as the Michael Jackson biopic, “Michael,” the spin-off of “John Wick,” titled “Ballerina,” and “Now You See Me 3.
If nothing else, 2025 is bound to be brighter for Lionsgate than 2024.
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2024-11-05 01:02