As a seasoned movie critic with over three decades of experience under my belt, I must say that the marketing strategy for “Smile 2″ is nothing short of genius. Having witnessed countless films and campaigns throughout the years, it’s safe to say that this is one of the most innovative and intriguing promotional efforts I have ever encountered.
If you’ve recently visited a movie theater and are a fan of horror movies, it’s quite likely that you caught the latest release, Smile 2, which serves as the direct sequel to Parker Finn’s unexpected box office sensation from 2022. For those who haven’t had a chance to watch it yet, Paramount Pictures is offering an opportunity to preview the first seven minutes of the film for free on their website. All you need to do in return is… grin!
Recently unveiled, “Smile 2” introduces Skye Riley, a globally acclaimed pop sensation reminiscent of Taylor Swift, preparing for a world tour following a lengthy hiatus. After a devastating car accident that claimed the life of her boyfriend, Skye found herself grappling with an unendurable pain. To alleviate her suffering, she reaches out to her confidant, Lewis, who’s recently gone through a tough ordeal himself. However, Skye now finds herself infected with a virus that makes her a target for a gruesome entity forcing everyone it encounters to smile…and perish. As she fights to evade this inexplicable specter, the boundary between reality and nightmare becomes increasingly indistinct, ultimately resolving only when…we’ll leave that surprise for you to discover.
To capitalize on the success of the movie “Smile” in cinemas, marketing experts at Paramount Pictures have devised a unique and entertaining promotional strategy for its sequel, “Smile 2”. They’re offering viewers a chance to watch the initial seven minutes free of charge, without any subscriptions, credit cards, or ticket verification. However, there’s a catch – you must maintain a smile on your face throughout the entire seven-minute video. If your smile fades into a smirk at any point, the video will stop and your free preview of “Smile 2” will end. So, head to the mirror and practice keeping a grin on your face for seven minutes – it won’t be simple unless you’re not among the victims of the malevolent entity in “Smile 2”.
The Genius Marketing of the Smile Franchise
The initial “Smile” movie grossed over $217 million at the box office, demonstrating that Paramount Pictures’ choice to release it in theaters was wise. Moreover, it showed that their marketing efforts were effective. Despite the film having a production budget of $17 million, marketing expenses allegedly escalated to approximately $50 million. This level of confidence in the project is characteristic of Paramount.
The previews proved to be successful, of course. The hype was real, and horror fans recognized the potential of the film early. But it wasn’t until eerie footage taken at sporting events began to appear on the internet that people were intrigued. During several baseball games, random strangers began smiling maniacally at the camera from the crowd. They were not random seats, and a big chunk of that $50 million was likely spent on seats behind home plate. Nevertheless, it worked, and everyone quickly began asking about the movie being promoted on the t-shirts of the strangers smiling at the camera. And now, Paramount is continuing the genius marketing ideas, offering the sequel’s opening sequence for free if you can hold a smile.
Read More
Sorry. No data so far.
2024-11-05 16:31