As a seasoned gamer with a knack for automotive history and a penchant for sustainable technology, I can’t help but feel a sense of anticipation when it comes to Bentley’s Beyond100+ strategy. Having grown up watching classic Bentleys grace the streets and virtual racetracks alike, the prospect of witnessing this iconic brand transition into an all-electric future is nothing short of exhilarating.
Bentley has prolonged its Beyond100 strategy up until 2035, now known as Beyond100+. This change is intended to strengthen the brand’s dedication to luxury and sustainability within the automotive sector. The main focus is the introduction of a new Luxury Urban SUV, scheduled for release in 2026. Remarkably, this will be Bentley’s first fully electric vehicle (BEV), aiming to create a unique segment in the market.
As a dedicated gamer, I’m pumped to share that Bentley is stepping up their game! They’re aiming to roll out a fresh hybrid or electric model every year until 2035. This move showcases Bentley’s commitment to an all-electric future by 2035. This means they’ll be extending the lifespan of their hybrids and gradually retiring combustion engines, including the legendary W12 engine. It’s an exciting time to be a fan of this iconic brand!
The Beyond100+ strategy is supported by ongoing investment in its “Innovation Hub” located in Crewe. This state-of-the-art complex will include a Advanced Design Studio, Painting Facility, and Electric Vehicle (EV) assembly line, reflecting Bentley’s goal of embracing digital technology, flexibility, and high-value production for an electric-focused future.
Dr. Frank-Steffen Walliser, both Chairman and CEO, highlighted Bentley’s dedication to a carbon-free future, stating that “Beyond100+” serves as our compass as we stretch our goals past 2030, thereby strengthening our reputation as the British manufacturer of exceptional cars for more than a century and beyond.
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2024-11-13 08:55