Streaming Hits Another High in November as Overall TV Use Climbs

by

As a seasoned gamer with decades of experience under my belt, I must say that the ever-evolving landscape of television is as captivating as any high-stakes battle in my favorite MMORPGs. The recent surge in TV viewing, driven by significant events like elections and World Series, has been nothing short of spectacular.

In November, the presidential election and the end of the World Series significantly boosted overall television viewership to its highest point in nearly nine months. However, even with these major events on traditional TV channels, cable and broadcast networks experienced a slight decline in their share of viewers according to Nielsen’s monthly platform rankings.

The snapshot from the ratings service’s Gauge for November indicates that streaming has once again reached a record high in TV usage share, marking the fourth instance in the previous seven months. This data is based on the period from October 28th to November 24th, excluding Thanksgiving, one of the busiest days for television broadcasts annually.

As a dedicated gamer, I’ve noticed an uptick in my TV time by approximately 5% compared to last October. This surge can be attributed to a variety of captivating events across all platforms. Streaming services dominated the scene, accounting for a whopping 41.6% of overall TV usage. The month was marked by spectacles like the Jake Paul-Mike Tyson boxing match and the highly bingeable series, The Lincoln Lawyer. In fact, it was the most streamed show of the month, with a staggering 3.9 billion minutes watched.

Three distinct streaming platforms – YouTube, Amazon’s Prime Video, and The Roku Channel – achieved record highs, accounting for 16.4% of total TV usage collectively, according to recent data from the Gauge.

During the week of November 4th to the 10th, cable news networks experienced a significant increase in viewership, totaling approximately 48 billion minutes of watch time compared to 36 billion the previous week. However, after the election, viewership declined and cable news saw only a 1% growth from one month to another. As a whole, cable accounted for 25% of all viewing in November, which is a decrease from the 26.3% it held in October.

As a devoted viewer, I noticed that during the recent period, broadcast networks accounted for approximately 23.7% of my television consumption. The election coverage, the last three games of the World Series, NFL, and college football matches were major contributors to this usage. Although monthly viewing time expanded slightly, the broadcast channels experienced a slight decrease in viewer share compared to October (from 24%). This decrease was due to streaming platforms gaining more viewership than broadcast networks during the same period.

Nielsen’s Gauge rankings for November are below.


Read More

2024-12-10 16:26