As a lifelong music enthusiast who has witnessed the transformation of the industry from vinyl records to digital streaming, I am thrilled by the expanded partnership between Universal Music Group (UMG) and Amazon Music. This collaboration is not just about streaming songs, but about elevating the artist-fan connection to new heights, a concept that resonates deeply with me.
On Monday, Universal Music Group (UMG) and Amazon Music announced an extended worldwide partnership, aiming to foster innovation, create exclusive content with UMG artists, and uphold artist-friendly principles such as strengthened protection against fraud. The partners will collaborate to tackle issues like illegal AI-generated content and preventing fraud and misrepresentation.
The extended agreement underscores both companies’ dedication to fostering and protecting artistic expression, as well as helping UMG’s artists maximize their commercial success by continually improving the service’s features and offering exclusive content that enhances the connection between artists and fans, according to their announcement.
Through this collaboration, Universal Music Group (UMG) and Amazon Music plan to investigate and develop new and improved offerings aimed at benefiting artists and enhancing fan experiences. UMG announced the partnership news as part of their ongoing expansion in audio-related fields, such as advancements in audiobooks, multi-media programming, and live-streamed content, while also investing in these areas.
UMG’s chairman and CEO, Lucian Grainge, expressed great enthusiasm about strengthening our longstanding, top-notch partnership with Amazon Music, which signifies a new phase in streaming – Streaming 2.0. We value Amazon Music’s unwavering support for our artists, and we are eager to work together to achieve our artist-focused goals by pushing product development and increasing the popularity of their service.
Steve Boom, vice president of audio at Twitch and Amazon’s games division, stated: “Universal Music Group (UMG) has consistently been a cooperative partner for Amazon Music. As we innovate and roll out more tools for artist-fan interaction via our products and unique content, we’re reshaping the concept of streaming services. We’re excited to broaden our alliance with UMG, enabling us to collaborate on fresh opportunities for artists to strengthen their fan connections globally, while simultaneously safeguarding the work of musicians, lyricists, and publishers.
Universal Music Group collaborates with emerging AI firms that prioritize ethical training and boosting the commercial influence and distribution of AI in the arts industry. These partnerships include companies such as YouTube/Google, ProRata.AI, Endel, SoundLabs, BandLabs, and Roland. More recently, they used SoundLabs’ artificial intelligence technology to release a Spanish version of Brenda Lee’s “Rockin’ Around The Christmas Tree,” which was personally endorsed by the artist, marking the first time this classic song has been translated in this way.
Towards the end of October, the musical titan collaborated with Klay Vision, an L.A.-based AI music company, on a groundbreaking ethical model for AI-produced music. This model is designed to work in harmony with the music industry and its artists.
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2024-12-23 12:24