Canadian label JJJJound consistently emphasizes minimalism, whether it’s everyday items or those designed for harsh weather conditions. The latest release of their Descente line continues to highlight alpine-inspired pieces, honoring the 90-year history and expertise in outdoor sportswear performance of the Japanese brand.
As winter sets in fully, Chapter 2 of this collection harmoniously unites technical proficiency with a sleek, minimalist aesthetic. Descente’s skillful workmanship permeates throughout the entire collection, merging JJJJound’s minimalist ideology for both urban lifestyle and practical alpine ski apparel. Transitioning from cityscapes to snowy slopes, the collection is reimagined for urban settings and winter outdoor sports, providing robust and waterproof options from the ALLTERRAIN range. Remaining faithful to a monochromatic color palette of black, grey, and blue, the pieces exhibit minimal branding. JJJJound’s subtlety shines as barely-there hints of blue can be found only on the zipper and pocket linings.
Announcing on Instagram, we’re unveiling our next collection which includes a windbreaker, rain jacket, and a handy carrier as an extra item. While we haven’t set a specific date for the launch yet, keep your eyes peeled – it should be available later this month!
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2025-01-06 10:55