The non-profit organization responsible for creating Sesame Street, known as Sesame Workshop, has appointed longtime executive in digital media, Joseph Giraldi, to the position of chief operating officer.
Under the leadership of the newly appointed CEO Sherrie Westin, Giraldi – previously a co-founder at CJBK Media Group – has been tasked with a priority project: securing a new broadcast platform for upcoming episodes of “Sesame Street”. This move comes following Warner Bros. Discovery’s decision to not renew their output deal with HBO and Max.
Changes are being made to the long-running children’s series, with season 56 scheduled to premiere in fall 2025. Instead of the magazine-style format, the show will now consist of two longer narrative segments, interspersed with a fresh animated segment titled “Tales From 123“.
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Starting from season 56, due in fall 2025 for the long-running children’s series, the format will undergo changes. The show will now present two extended narrative segments and a new animated segment called “Tales From 123“, replacing its previous magazine-style format.
or
Beginning with season 56 in fall 2025, the children’s series will experience format changes. The show will now offer two long narratives and a new animated segment called “Tales From 123“, replacing its previous magazine-style format.
Giraldi boasts a diverse background in propelling digital media growth within various businesses. He has held top-tier positions at Imax, Time Inc., IBM, Paramount, and the Smithsonian Channel. Specifically, he served as Executive Vice President of Marketing, Digital Media & Strategy for the Smithsonian Channel from 2018 to 2021. Previously, his responsibilities included directing digital distribution and strategic partnerships at HBO.
As a passionate gamer, I’m thrilled about my new role here. For over half a century, Sesame Workshop has been harnessing the power of games and media to deliver top-notch early education worldwide. In this fast-evolving digital landscape, my skills in strategic planning and business development are going to be a game-changing advantage for our future projects. This is the word from CEO Westin in his statement on Monday.
Additionally, Giraldi acknowledged the necessity for Sesame Workshop to adapt to rapid advancements within the media sector. As they did half a century ago by utilizing television as a groundbreaking educational tool, today they are maintaining their tradition of innovation during a crucial period when their mission is more relevant than ever. In his own words, he expressed enthusiasm about collaborating with the team to preserve and build upon this remarkable legacy.
Apart from his role as a lecturer, Giraldi is additionally affiliated with New York University’s Stern School of Business, teaching within their Entertainment, Media, and Technology Program.
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2025-01-06 20:27