Miu Miu Celebrates the Year of the Snake with “The Encounter” Campaign

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To mark the Lunar New Year, Miu Miu has introduced “The Encounter,” an enchanting campaign featuring notable Chinese talent in various roles. The highlight is a short movie directed by renowned filmmaker Shujun Wei, featuring brand representatives Liu Haocun and Zhao Jinmai. This movie takes place in the charming Yi Lau Yi Cantonese tea restaurant in Beijing and showcases creative direction by Edward Quarmby and styling by Lotta Volkova. Jack Webb documents the celebrations through his photography.

As a gamer, I’m all about collecting unique items that stand out, and Miu Miu’s latest collection is just that! It’s a perfect blend of sophistication and creativity, where denim adorned with jewels meets oversized sweaters. Add to that preppy tweed outfits and checkered blouson jackets for a classic touch. For the Year of the Snake, they’ve come up with special editions of their popular handbags like the Penny, Wander, and Arcadia, complete with whimsical crochet-knit snake bag charms. The accessories don’t stop there – you’ll find logoed ballerina flats, loafers, the sought-after New Balance x Miu Miu sneakers, and festive red-toned underwear too! This collection is a game-changer, just like leveling up in my favorite game.

The leading figures in this project boast impressive resumes. Liu Haocun is recognized for her acting talents in films such as “One Second,” “A Little Red Flower,” and “Cliff Walkers.” Similarly, Zhao Jinmai has gained recognition through works like “The Wandering,” “Reset,” and “Amidst a Snowstorm of Love.” Behind the scenes, director Shujun Wei lends his expertise, having recently been nominated at the 76th Cannes Film Festival for “Only the River Flows” and earning a nomination for the “Golden Goblet Award” for “Mostly Sunny.

Via the short film titled “The Encounter,” Miu Miu skillfully blends high-end fashion with traditional Chinese motifs, resulting in an event that pays tribute to elegance and heritage. You can catch this visual spectacle on Miu Miu’s official website.

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2025-01-07 11:25