A Horror Movie Is Getting Tons Of Attention Over Filmmakers’ Refusal To Release It On The Internet

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The top horror movies made using found footage often spark conversations due to their intense scary scenes. As a result, they are widely shown in theaters and later become available on streaming services. Contrarily, an independent film titled “It Doesn’t Get Any Better Than This” chooses not to be released online, which has made viewers even more curious about it.

Top found footage horror films are frequently discussed due to their spine-chilling scenes, leading to a wide theater release and eventual availability on digital platforms. In contrast, an indie film named “It Doesn’t Get Any Better Than This” elects not to have an online premiere, piquing viewers’ interest instead.

As reported by Variety, the filmmakers Nick Toti, Rachel Kempf, and their friend Christian made an unusual agreement regarding their passion project titled “It Doesn’t Get Any Better Than This“. The film will not be available for streaming, digital download, or physical release. If you wish to watch this found-footage horror movie, your only chance is catching it on the big screen if it gets selected at your local cinema. Given its limited release, the movie has sparked even more curiosity among horror enthusiasts who are eager to see it. Toti stated that this unique approach was specifically designed to generate interest compared to the relatively low visibility of his previous independent releases.

I’ve certainly made efforts to engage audiences with my films, but my approach is usually quite unconventional and not overtly commercial. For this particular horror film, I thought there might be a larger audience due to its genre, which can be challenging because most of my movies have had that issue. We knew we could appeal to found-footage enthusiasts given the genre, but we also recognized that it presents an opportunity for exploitation. Achieving box office success was never our primary aim, but as the film garnered more attention, there were some pivotal moments for us.

A well-known film that significantly influenced the decision to release only in theaters is none other than The Blair Witch Project. This low-budget production became a box office sensation due to its clever marketing, which led people to believe the characters were either lost or dead. Unsurprisingly, it sparked widespread discussion during the internet’s early days and ended up being one of the highest-grossing supernatural horror films, making over 25 times its original investment. However, after a dispute arose when the original cast demanded fairer compensation for using their names and images in future film promotions, the filmmakers opted to steer clear of internet drama with their subsequent movie.

The preview for “It Doesn’t Get Any Better Than This” depicts a group of horror aficionados who purchased an old cinema to produce their latest movie. However, they find themselves puzzled when cult followers enter a trance-like state near the theater. The most intriguing aspect of the trailer comes at the end, where it’s stated that the film by DieDieVideo Productions will never be available for online viewing.

With streaming and online rentals becoming increasingly popular, it might seem unconventional that a found footage flick chooses not to aim for a platform like this or even debut on YouTube for added hype, as the low-budget horror film Milk & Serial did successfully. However, history has demonstrated that a limited release can actually foster more audience engagement, similar to how Lady Bird performed well in only four cinemas, eventually leading to a wider release, and Uncut Gems set a studio box office record of over $525,000 in just five theaters before expanding. Consequently, a limited-release strategy has been shown to build film enthusiasts’ anticipation for a new movie.

To date, the film “It Doesn’t Get Any Better Than This” has been screening at festivals in smaller towns, such as North Carolina’s Queer Fear Film Festival, Unnamed Footage Festival, Salem Horror Fest, and eventually TIFF. It received a mix of reviews. The online discussion has ignited among those residing in small towns who have limited opportunities to attend live screenings due to its restricted distribution. Nick Toti offered the following response:

They’re approaching with an attitude that seems to be filled with resignation and frustration, as if saying, “This isn’t fair because it doesn’t benefit me.” However, we are not so different from you. If a more constructive approach were taken instead of constant complaining… Their attitudes either reflect a deep pessimism or they’re disguising their arguments under false pretenses.

It’s evident that the Missouri-born movie director firmly supports the choice to keep the exclusive showings of his film, It Doesn’t Get Any Better Than This, confined to a limited number of cinemas. His approach seems effective as there has been an increase in requests for screenings, indicating growing interest in the movie. The film, which was shot in Kirksville, is slated for a 10-city screening at Alamo Drafthouses across the country, with several performances already sold out. Cities like Los Angeles and Austin are even extending their showtimes to accommodate more viewers.

When an independent horror movie manages to create excitement without being readily available online, it indicates that people are more likely to crave something that’s hard to find. For instance, the film “It Doesn’t Get Any Better Than This” is still generating interest even though it lacks a social media presence, distribution, or a large marketing budget. This demonstrates that creating an air of mystery and sparking curiosity can be potent self-marketing strategies. By garnering sufficient attention, the found footage film may eventually expand its reach, allowing more people to discover the buzzed-about topic. In the meantime, here are some upcoming horror films you might find at your local theater or streaming services to keep you entertained.

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2025-01-14 01:37