The Traitors is becoming more than just a cult favorite.
The third season of the competition series kicked off with its highest viewership ever: A total of 499 million minutes were watched on Peacock during the week of January 6-12, according to preliminary streaming data from Nielsen. The new season debuted on January 9; however, it’s important to note that Nielsen’s streaming figures encompass all episodes of a show, so some of that viewing time came from earlier seasons.
This week’s viewership of “The Traitors” has reached a record-breaking milestone, surpassing its previous best performance on Nielsen’s streaming ratings, which was 402 million minutes watched just a week after the season two premiere in January 2024. Moreover, it marks the strongest debut for any unscripted series on Peacock thus far and was last week’s most-watched unscripted show across all platforms in the United States.
In a couple of weeks, Nielsen is expected to publish the complete viewership ratings for streaming services between January 6th and January 12th, as stipulated by their contractual arrangement with these platforms.
During December 16-22, the complete top 10 charts featured “Virgin River” making a significant impact as it debuted its sixth season. This Netflix series garnered 1.82 billion viewing minutes, mirroring its fifth season premiere in September 2023 which clocked in at 1.92 billion minutes watched.
Netflix’s film “Carry-On” further boosted its successful debut, clocking in at 1.92 billion viewing minutes to take the top spot overall. Meanwhile, Amazon Prime Video’s “Red One” saw a slight dip from its impressive first week but still managed an impressive viewership of 1.66 billion minutes.
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2025-01-17 00:54