Prada FW25 Follows Your Instincts

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Previously over the weekend, Prada extended invitations to its Fall/Winter 2025 men’s fashion show, enclosed in a compact white box with a hint of an industrial vibe, suggesting that the upcoming collection would incorporate some industrial elements. As anticipated, this mysterious invitation was clarified on Sunday at Fondazione Prada: behind large plastic screens unveiled a three-story metal playhouse, similar to the one celebrated by hyper-pop enthusiasts during Troye Sivan’s (present among the guests) and Charli XCX’s SWEAT Tour last year. Instead of the lively dance parties, this stage was prepared for two of Milan’s most anticipated menswear designers: Miuccia Prada and Raf Simons.

The grand building sported a lavish carpet made by Catherine Martin, creating a sharp contrast to the somewhat rowdy atmosphere inside. Lights in shades of blue, red, and yellow changed the scene for viewers, with cinematic effects. Essentially, Prada’s Fall/Winter 2025 runway combined elements of a wild Berlin nightclub and an elegant 20th-century ballroom. The designers referred to it as an “expression of instinct.

This season, the creative minds behind Prada’s men’s collection delved into themes of “human nature” and “inherent instincts,” using them as catalysts for fundamental human creativity. They emphasized “unlearned responses, automatic reactions, primitive impulses.” In line with this, the refined spaces of the structure were designed to evoke the closeness of a disco—a venue that responds to our primal human need for connection.

In this season’s style, Prada’s contemporary gentleman was influenced by romance, and his wardrobe, like the catwalk for the 56 looks, presented a mix of contrasting elements. Oversized coats were paired with long scarves, left open to bare chests. Playful, small tops featuring rustic patterns met formal black loafers. Vibrant purple trousers were matched with plaid trench coats. Bomber jackets were layered over fur cowhide shirts. Fluffy trapper hats with cheerful prints were worn with minimal sweaters and dress pants. Delicate floral brooches adorned stern blazers, while Western boots peeked out from under fitted slacks.

In essence, the showcase emphasized the authentic human touch in dressing up – from haphazard wardrobe choices and last-minute adjustments to bold fashion ventures and the unforeseen results of everyday life – as a contrast to artificial intelligence. This was Prada’s assertion during their backstage discussion.

Based on the deafening cheers echoing in the room and the slight tremors noticed in the architectural piping system as the event ended, it seems fair to say that Fondazione Prada could easily be crowned the hottest new nightspot in Milan.

 

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2025-01-19 22:26