The Air Jordan 3 “Treat Yourself” Brings Love Into This Week’s Best Footwear Drops

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Following a tough five-month football season, it’s time for Super Bowl LIX, where Jalen Hurts and the Philadelphia Eagles aim to avenge their loss against Patrick Mahomes and the Kansas City Chiefs, who they faced in Super Bowl LVII. But before we get to that showdown in a few weeks, there are some exciting sneaker launches to watch out for. This week’s releases come from brands like Nike, Crocs, Jordan Brand, HOKA, and PUMA, with designs inspired by two upcoming festivities. Before diving into this week’s news, let’s revisit the noteworthy headlines from last week and then discuss what’s new on the horizon.

We’ve unveiled a sneak peek at our upcoming shoe line for the entire year of 2025. This includes highly anticipated collaborations, as well as re-releases that are sure to excite you. In total, we have highlighted 25 sneaker releases that you should be on the lookout for in the coming years.

In this latest update, here are some highlights from the sneaker world:

* A rare “Ruby Slippers” edition of the Nike SB Dunk Low, part of the collaboration with The Wizard of Oz, was discovered as a surprise inside a delivery box for the December release.
* The Kids of Immigrants x Nike Air Max Sunder also made an appearance last month, with a new “Concrete Sky” colorway hinted at.
* From the Jordan Brand team, we got a full look at the Air Jordan 5 “Black Metallic Reimagined”. Additionally, a preview was given for the upcoming Infinite Archives x Air Jordan 17 Low during Paris Fashion Week.
* The brand also launched its Paris Saint-Germain x Jordan Brand “Wings” collection in Paris, which included a special edition Air Jordan 1 that came with a hefty price tag of thousands of dollars to purchase.

Without a doubt, Paris Fashion Week saw more than just a few exciting developments. Pharrell and adidas introduced their Jellyfish design, while Joe Freshgoods hinted at his upcoming New Balance 992 “Aged Well” collaboration. AURALEE reignited its partnership with New Balance, much like COMME des GARÇONS did with not only New Balance but also Nike and ASICS. sacai ventured into uncharted territory with the introduction of its furry UGG-style boots, which designer Chitose Abe herself commented on after the show. POST ARCHIVE FACTION (PAF) made a strong comeback with not just another chapter of its ongoing On collaboration, but also variations of Clarks’ Wallabee Boot. To wrap it all up, Action Bronson shared glimpses of yet another vibrant version of the New Balance 990v6.

Moving on from last week’s main news stories, let’s shift our focus to what sneaker enthusiasts can expect this week, beginning with the comeback of the Nike Air Superfly. After you’ve gone through the entire list, remember to explore HBX for styles that are currently up for grabs.

Nike Air Superfly “Metallic Silver”

Launch Date: 28th of January
Launch Price: $100 USD
Where to Purchase: Various Retailers
Why You Should Buy: After a 25-year hiatus, the Air Superfly is back! Designed with a modern twist, this sleek runner has been reimagined for women. It features a deconstructed style, combining perforated leather and synthetic suede. The Air cushioning is concealed within the Cushlon foam midsole. This debut colorway, “Metallic Silver,” sparkles with its shimmering upper, contrasted by black accents.

The Beatles x Crocs Classic Clog

Launch Date: 28th of January
Purchase Price: $80 USD
Where to Find: Crocs store
Why You Might Want to Buy: This week, Crocs are releasing two new designs inspired by The Beatles. One pair features a psychedelic design with Jibbitz representing the band and various other iconic motifs. The second pair transforms “Yellow Submarine” into a submarine-shaped slip-on, complete with periscopes, propellers, and windows showcasing the band members peeking out at the sea.

Air Jordan 1 Low OG “Year of the Snake”

Launch Date: 29th January
Purchase Price: $160 USD
Where Can You Get It: SNKRS
Why Should You Buy It: The Air Jordan 1 Low OG “Year of the Snake” is set to drop this week, continuing Jordan Brand’s Lunar New Year celebration. This pair boasts a white leather base with gray overlays and silver Swooshes that have a textured snakeskin appearance and an iridescent finish, mirroring the unique Wings branding at the heel and special packaging. The design also includes blueish-green details on the laces, tongue, and semi-transparent outsole to complete the fresh look.

Nike Clogposite “Light Army” & “Ironstone”

Launch Date: 30th January
Launch Price: $140 USD
Where to Purchase: SNKRS
Why You Might Want to Buy: The hype around the Nike Clogposite has been building since Supreme’s collaboration last September. Despite this, it continues to evolve with new designs. This week, we saw not only the release of a “Light Army” edition, but also an “Ironstone” one. The “Light Army” features a military green colorway throughout the slip-on design, while the “Ironstone” favors a rich chocolate brown shade.

Nike Air 180 “University Blue/Hyper Pink”

Launch Date: January 30
Launch Price: $150 USD
Where to Purchase: SNKRS
Why You Should Buy: Nike Air 180, first introduced 34 years ago, showcased 180 degrees of visible Air. This iconic model from Nike remains popular and was recently re-released last year. The “University Blue/Hyper Pink” colorway is set to drop this week, featuring a multi-material upper in shades of blue and bright pink accents on the Swooshes, heel branding, tongue branding, and part of the sole unit.

HOKA Speed Loafer

Launch Date: January 31st
Purchase Price: $185 USD
Where Can You Buy: HOKA
Why It’s Worth Buying: A little over a year ago, Junya Watanabe and New Balance caused quite a stir in the sneaker world with their joint 1906L sneaker loafer. This collaboration was just the beginning of a wave of styles that have been dividing sneaker enthusiasts, as some embraced these trends while others remained skeptical. However, this trend continues to develop, and now HOKA is joining the fray with its new Speed Loafer model. This unique shoe combines a loafer-inspired upper with a thick Vibram sole unit, creating a shoe that is part sneaker, part loafer.

Travis Scott x Nike Zoom Field Jaxx “Light Chocolate”

Launch Date: 31st January
Launch Price: $170 USD
Where to Purchase: SNKRS
Why You Might Want to Buy: If you missed the initial release of Travis Scott’s Nike Zoom Field Jaxx in “Light Chocolate,” here’s another chance! This second drop features a new look for the hybrid model, which blends elements from the Land Shark and Zoom Spiridon. The result is a ’90s-inspired silhouette that’s been updated with Scott’s personal touches, like this “Light Chocolate” color scheme.

TMNT x PUMA MB.01 “Baxter Stockman”

Launch Date: February 1
Launch Price: $135 USD
Where can I get it? PUMA
Why should you consider buying: In a unique collaboration, PUMA Hoops has partnered with the beloved characters from Teenage Mutant Ninja Turtles. This partnership includes a five-part sneaker series based on LaMelo Ball’s designs. The first release takes inspiration from the character Baxter Stockman, who is depicted at the shoe’s heel along with special co-branding. The design starts with an all-black version of the MB.01 and showcases the vibrant colors of the half-human, half-fly character across the upper base.

Air Jordan 3 “Treat Yourself“

Launch Date: February 1st
Launch Price: $200 USD
Where to Purchase: SNKRS
Why You Might Want to Buy: Jordan Brand is starting its Valentine’s Day celebrations early with an exclusive colorway for women, dubbed “Treat Yourself” for the Air Jordan 3. This sneaker features a pink base with red accents, including distinctive jewel charms that tie into its romantic theme. The special edition also comes in a themed red box adorned with hearts.

Nike Book 1 “Flagstaff”

Launch Date: February 1
Launch Price: $140 USD
Where to Purchase: SNKRS
Why You Might Want It: The Nike Book 1, initially released a year ago, remains one of the most desirable silhouettes in Nike Basketball. This latest “Flagstaff” edition honors Devin Booker’s second home, a city recognized for its pine forests. The shoe features a “Fir” colorway to reflect this theme. Notable details include the “No Service” and “Flagstaff” text on the heel, as well as woven labels showcasing Humphrey’s Peak, the highest point in the city.

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2025-01-28 16:27