AMC Networks announced they are introducing an innovative advertising technology ahead of others. This technology links the viewing of their linear and streaming content with consumer buying choices, allowing for immediate insights into purchasing decisions rather than waiting weeks or months for in-depth post-campaign analysis.
AMC unveiled its latest offering, AMCN Outcomes, at a technology gathering for business associates in New York City on Tuesday. Further discussions are scheduled for upcoming weeks in Chicago and Los Angeles.
It’s anticipated that AMCN Outcomes will play a crucial role, serving as one of our main offerings, during our negotiations with advertisers for the years 2025 and 2026.
The significant advancement in this product lies in its ability to utilize AMC’s Audience+ data and intelligence platform in combination with a Snowflake-powered ‘clean room’ and data provider LiveRamp. This unique feature allows for the direct correlation of viewer data with specific purchasing results.
Advertisers have long been trying to establish a clear link between TV ads and purchasing choices, especially as the market becomes more fractured. That ability is now a reality with the debut of AMCN Outcomes, according to Evan Adlman, executive VP of commercial sales and revenue operations for AMC Networks. This development represents the culmination of all our work in addressable and programmatic advertising, leveraging data to create custom viewer segments and deliver our top-rated shows to viewers wherever they are. We’ve integrated this groundbreaking tool into our Audience+ platform, making it easily accessible for our advertising partners without any additional cost or premium. Their success is our success, and now, their results can be seen instantly through AMCN Outcomes’ powerful capabilities.
The company gave some specific examples at its breakfast.
According to AMC’s findings from collaborating with an automaker, consumers bought new vehicles from that particular manufacturer at a rate 16.4% higher than the comparison group. The focus truck model was the subject of the marketing campaign, and people who saw the campaign ended up purchasing 10.8% more of that specific model compared to the control group.
Exposing households to an advertising campaign led to a 14% increase in spending on Fruity Pebbles, according to AMC. This increased spending persisted even after the campaign had finished, as those who saw the ad continued to spend more on Fruity Pebbles.
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2025-02-04 18:25