Stone Island’s “Community as a Form of Research” initiative is a tribute to the assorted subcultures that shape its worldwide presence. For the Fall/Winter 2024 collection, the first installment featured iconic rockstar Liam Gallagher, DJ Peggy Gou, actor Russell Tovey, curator and actor Sage Elsesser – all chosen to pinpoint what sets Stone Island apart. Now, for Spring/Summer 2025, the brand is expanding this exploration by introducing new personalities to the community.
Once more, David Sims has captured the images, while styling was handled by Max Pearmain. This fresh installment of the campaign features filmmaker Spike Lee, musician John Glacier, rap artist Giggs, and sportsman-entrepreneur Hidetoshi Nakata as its main stars.
In each campaign photo, the highlighted personalities are engaged in a brief question-and-answer session, reflecting the brand’s strategic focus on research during its development process. Lee is dressed in a jacket fashioned from monofilament nylon canvas and silver metallic polyurethane film, while Giggs wears a thick viscose and nylon mock-neck knit. Glacier can be seen posing in a nylon-ripstop parka with a textured paper feel, and Nakata is clad in a Raso Gommato 3L Laster Camo field jacket.
Remarkably, the upcoming chapter in Stone Island’s diverse, celebrity-driven advertising venture will feature Avi Gold, founder of Better Gift Shop, basketball player Jalen Green, actor Ethan Ruan, NFL’s New York Jets wide receiver Garrett Wilson, musician Gene Gallagher, and chef Ruth Rogers.
Check out the new piece added to Stone Island’s “Community as a Research Medium” Spring/Summer 2025 ad campaign displayed in the gallery above.
Read More
- Dragon Ball Z’s Spinoff Daima Is Officially Available In English, And I Think Fans Should Be Watching For One Major Reason
- Zamna In Tulum Is Taking Your Festival Experience To The Next Level
- Top gainers and losers
- A Terror Squad x Nike Air Force 1 Low “University Red” to Drop This Year
- Wolf Man” Director Declares “Invisible Man
- ‘Violent Night 2’ Writers Discuss Who Could Star as Mrs. Claus
- OHGEESY Announces ‘Paid N Full’ Album
- Hrithik Roshan’s ex-wife Sussanne Khan shares beautiful birthday wish with pic ft actor’s GF Saba Azad: ‘The best of your talent…’
- Anurag Kashyap’s heartfelt birthday wish for ‘now married’ daughter Aaliyah Kashyap is proof that he misses her
- Raj Babbar’s daughter Juhi Babbar shares at what age father told her about his second wife, Smita Patil; any guesses?
2025-02-05 19:26