Founded in 2021, golf-oriented lifestyle brand Puttwell had been relatively low-key for most of 2024. However, it made a significant move at the recent WM Phoenix Open, teaming up with headcover company Seamus and Timeless, a dispensary and lifestyle brand. Building on this momentum, Puttwell is planning to join forces with Sig Zane Designs, a trendy Hawaiian label known for its contemporary take on traditional floral motifs.
This collection, made up of 11 items including polos, t-shirts, hats, and accessories, features designs inspired by the beautiful kou flower, native to its namesake tree. The long-sleeved t-shirt showcases the vibrant orange blossom in stunning detail while providing interesting information about its history. To honor this partnership, a two-day pop-up event will take place at International Market Place in Waikiki for residents and tourists alike to participate in putting contests and long drive competitions. Adding to the excitement, Jami Ablan, co-founder of Puttwell and member of Nocturnal Sound Crew, will entertain with a live DJ set.
The pieces from the collection will also be available here on February 15 at 10AM HST or 3PM EST.
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2025-02-12 21:55