Born X Raised Links-Up With LA Fire Department Foundation for “City Above Self” Collection

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Born X Raised collaborates with the Los Angeles Fire Department Foundation (LAFD) to debut the “City Above Self” line. This exclusive collection isn’t just a reflection of the brand’s West Coast heritage, but also contributes financially towards essential lifesaving tools and equipment for the LAFD.

In a series of photos taken by Nori Rasmussen-Martinez at Station 20 on Sunset Boulevard, we find a genuine representation of Los Angeles’ essence. This line showcases Snooty Fox-inspired T-shirts, hoodies, and caps, honoring a well-known LA landmark, along with “City Above Self” T-shirts and sweaters that embody the collection’s main idea of putting community before individuality.

1) “The ‘City Above Self’ campaign symbolizes our backing for the Los Angeles Fire Department’s relentless work in safeguarding our neighborhoods. Funds raised from this collection will be channeled directly towards the LAFD’s life-saving initiatives. Notably, UTA and the UTA Foundation have joined forces with us in this collaborative endeavor, emphasizing our collective aim to positively influence our community.

The “City Above Self” collection will be accessible only through Born X Raised’s online shop from February 13 at noon Pacific Standard Time until February 17 at 6 p.m. Pacific Standard Time.

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2025-02-14 10:25