How Hollywood’s Major Crew Union Chief Thinks About Keeping Production In L.A. — And What Help Is Needed

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This year’s wildfires in Los Angeles County have significantly boosted the demand for bringing manufacturing back to Southern California, following a noticeable downturn.

Many aspects of this campaign have unfolded on social media platforms and news outlets. On Instagram, influential figures such as cinematographer and director Rachel Morrison (known for her work in ‘Mudbound’) and actor Vin Diesel (‘Fast & Furious’) have voiced their support for a rise in local filming, suggesting it could aid fire recovery efforts. Concurrently, Keanu Reeves, Kevin Bacon, and Noah Wyle are advocating for the #StayinLA movement, which has garnered media attention as it pushes for California to remove caps on its entertainment tax incentive program for productions in Los Angeles County, and encourages studios and streaming platforms to pledge a 10% increase in local productions.

What‘s the current status of efforts to revitalize film and TV productions in Hollywood? Matthew Loeb, the international president of IATSE (International Alliance of Theatrical Stage Employees), provides valuable insights into this issue. With over 170,000 members, his union is actively supporting California’s governor’s proposal to increase the state’s film and TV tax credit cap in 2023 from $330 million to $750 million. Moreover, he hints at potential plans to lobby for a federal production incentive to keep more productions within U.S. borders, as he discusses in an interview with The Hollywood Reporter.

On a Saturday, Loeb went to the awards ceremony held by one of IATSE’s Local branches – the Make-Up Artists & Hair Stylists Guild. His purpose was to motivate union members to contribute to the union’s foundation for disaster relief. Regrettably, around 300 IATSE members had their homes destroyed in the L.A. fires, with 16 of those being part of the makeup artist and hairstylist guild. During this event, he also shared his thoughts with THR regarding the current California governor’s proposal, the rationale behind any potential federal initiative, and how it all relates to the Trump administration.

What was the immediate impact of the L.A. fires on IATSE members overall?

Approximately 300 homes of our community members have been destroyed, and it seems this difficulty will persist for some time. The aftermath of this catastrophe is likely to impact people in both their financial and emotional well-being. The upcoming months are expected to be challenging, but the good news is that everyone remains safe. This — touch wood — is the most crucial aspect. We’ll continue to aid them as new requirements present themselves due to the disaster.

Are there likely to be any long-term repercussions, considering factors such as a possible increase in rental prices, in the future?

It seems essential to implement some supervision and guidelines, as we can’t tolerate excessive pricing and should strive to keep a welcoming atmosphere for those who have established their lives and contributed to our community. However, it won’t be without difficulties since [L.A.] is already pricey, and the available opportunities are becoming scarce.

As a dedicated member of IATSE, here’s how I’m contributing to the cause: We’re rallying behind the California Governor’s proposal to boost the film and TV tax credit significantly – it’s all about keeping our industry thriving in LA. Additionally, we’re championing the #StayInLA initiative, which aims to ensure that productions continue to call this city home. I’m doing my part by staying informed, sharing updates within our union, and advocating for policies that support our creative community.

Our political representatives are based in Sacramento, where they collaborate with local legislators. Recently, around three weeks ago, I was in Washington D.C., as the struggle isn’t just between states but also on a global scale due to intense competition that contributes significantly to unemployment.

Is IATSE going to be supporting a federal tax incentive for production?

The specific shape it might assume is uncertain. It could involve taxes or trade, among other possibilities. There’s a wide range of factors to consider, but whatever we choose must encourage businesses to stay and generate employment locally. It shouldn’t simply be a numerical advantage that other countries can undercut in a detrimental competition, akin to a downward spiral.

How does trade interact with this? Would a tariff be on the table?

To make informed decisions about our trade strategies, we should consult industry experts to understand the most effective approaches. I’m doubtful that a punitive approach to tariffs will gain widespread support within the sector. Therefore, it’s crucial for us to explore the available options, focusing on those with the potential for broad backing and, at the same time, advantages for our overall business growth. Interestingly, Hollywood, being an uniquely American industry, seems to align well with the current discourse in Washington, suggesting that there might be opportunities in this area beyond what we initially thought.

I’m wondering what your thoughts are on how the Trump administration might influence any proposed federal tax breaks.

It’s unclear what he might do or who will guide him in this matter. Therefore, I suggest we collaborate with our industry partners and reach a mutual understanding – laborers, management teams, suppliers, hotels, everyone affected by this job loss. This won’t be an easy task because our objectives may not always overlap, and if it’s primarily about financial gain, it could prove challenging. I don’t believe anyone will act out of kindness or loyalty to the country. Instead, money will likely play a significant role. Naturally, everyone would prefer to maintain our business here, but let’s face it – finances will be key in this situation.

As a gamer, when it comes to the California governor’s proposal, am I suggesting specific adjustments to the current plan? For instance, would adding costs that occur above the line, such as unscripted projects, or making other necessary tweaks be part of my recommendation?

It seems there are debates ongoing regarding this matter. From what I gather, when initially suggested, it was intended as an addition to our current system – simply adding a new number to it. However, if implemented more broadly, it could certainly reduce costs and stimulate production. Given California’s existing financial obligations and budget constraints, it appears we must focus on practical solutions.

Will you be pushing for a raise in the proposed California tax incentive, which currently stands at $750 million?

Essentially, the more participants we have, the better. However, considering the obstacles that legislators face, it might be difficult for them to achieve this goal. They’re being tugged from various sides, dealing with limited resources, which means any solutions must significantly help the state. The positive effects of these initiatives need to be clearly outlined, demonstrating how associated businesses profit from production and ultimately revitalize the economy. For me, in terms of post-fire recovery, immediate financial aid and charitable donations can help people find temporary housing, but long-term solutions should prioritize employment opportunities. This is crucial for sustainable recovery.

Is it known if the International Alliance of Theatrical Stage Employees (IATSE) has been advocating for, or engaging in discussions with, studios and streaming services, to encourage them to increase their production in Los Angeles by at least 10% over the next three years as part of the #StayinLA initiative?

Indeed, it’s important to clarify that I wasn’t involved in choosing the number or deciding what a suitable limit should be. Instead, we need open discussions and careful consideration. Having a guarantee and benchmark would certainly help us predict the output, but various other aspects will influence decisions before they are finalized. Unfortunately, there seems to be no way to force this to occur other than requesting it politely. Furthermore, I want to reiterate that this won’t be charity; it has to be financially viable and make good business sense.

Is there anything else you want to add?

I strongly believe that jobs and membership support are essential. It’s not just about generosity or nationalism, but rather a sense of pride that could drive things forward. This pride could stem from the profession itself, as well as the cultural aspects associated with it. I hope those who determine filming locations will also embrace some of this pride in their decision-making process.

This interview has been edited for length and clarity.

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2025-02-16 21:55