At this year’s Spring Festival, Dodge has hinted at a personalized variant of its upcoming Charger Daytona muscle car. This popular event, which returned after a gap of five years, brought together muscle car enthusiasts from all over the nation, celebrating their shared passion.
The focus was on Dodge’s all-electric Charger Daytona Scat Pack, now the fastest and most powerful electric muscle car globally. Catering to California’s robust EV market, which registered over 376,000 electric vehicles in 2024, Dodge unveiled new customization options for the Charger, aiming to appeal to both veteran fans and potential new buyers.
One of the noteworthy vehicles was a Daytona Charger adorned with dual matte black Fratzog stripes, accented in red and featuring a recurring Fratzog logo design – a tribute to the brand’s electric-powered future. This design, adaptable for both glass and steel roofs, enables passengers to view the pattern from within the vehicle cabin.
As a dedicated fan myself, I’ve always known that California holds immense importance for us. Attending Spring Fest provides an exceptional opportunity to bridge the gap between our brand and the community. It’s more than just connecting; it’s about interacting with Charger enthusiasts, revealing what lies ahead, and gathering their insights as well.
Aside from custom builds, Dodge also gave visitors an opportunity to voice their opinions on possible new exterior colors for future Charger models and participate in design consultation meetings with the company’s creative team.
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2025-03-25 06:55