RIAA CEO, Grammys CEO and SAG-AFTRA’s Chief Negotiator Pen Open Letter Backing “No Fakes” Bill

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Deepfakes pose a significant threat – these are deceitful figures that unauthorizedly use an individual’s voice or likeness for actions, statements, or endorsements they did not agree with. This form of manipulation is highly personal and expensive, causing damage to reputations, careers, and more. Regrettably, there are already too numerous instances to count.

Collaboratively pushing forward, the music sector seeks balanced and pragmatic answers that safeguard everyone’s rights to their likeness (faces) and vocal identity (voices), all while promoting ethical advancements in AI and preserving the freedom of expression and communication.

Previously, SAG-AFTRA collaborated with significant record labels to secure safeguards within collective bargaining contracts. Our joint efforts led to the approval of the ELVIS Act in Tennessee. Now, we’re thrilled to reunite with the entire music community, as well as our peers and partners across various creative, technological, and advocacy sectors, to advocate for the passage of the NO FAKES Act in Congress.

The “NO FAKES” bill is a piece of legislation backed by both political parties that creates a federal law securing intellectual property rights over an individual’s voice and physical appearance. This law enables everyone to decide whether their personal traits are replicated digitally, while still permitting uses safeguarded by free speech principles – all without hampering AI development or weakening American technological advancement. In essence, it strikes a balance between protecting people, upholding freedom of speech, and fostering AI innovation simultaneously. It’s high time this bill was passed as soon as possible.

Our community plays a crucial role here. Currently, more than 300 artists, performers, and other creative minds have signed a petition urging Congress to pass this legislation. Let’s aim for thousands more signatures. Notable figures in the industry have testified, outlining the importance of this issue and the necessity for policy-makers to take action. The Human Artistry Campaign, which supports this bill, now consists of over 180 organizations from more than 35 countries that advocate for creators worldwide. Let’s make this a U.S. law that inspires global change.

Many individuals deserve recognition for reaching this point, starting with the pioneering artists and songwriters who have fearlessly spearheaded the movement. The tech community has also played a significant role by joining forces to create a consensus that benefits both artists and technology. Google, YouTube, OpenAI, IBM, Adobe, and numerous others have backed this bill and made compromises to find a mutually beneficial solution. Additionally, the motion picture industry has collaborated tirelessly to strike a balance that promotes progress while safeguarding first amendment rights, economic interests, and individual freedoms. Broadcasters have stepped up to defend DJs, reporters, news anchors, and other on-air personalities. Furthermore, organizations dedicated to preventing child abuse and sexual exploitation have been instrumental in creating safeguards that will prevent such issues from arising across the board. We have now assembled a powerful alliance – it’s time to take action.

It’s inevitable that there will be critics, but we shouldn’t let the pursuit of perfection hinder progress. The importance of safeguarding voice and likeness as AI advances cannot be overstated. Take action now by signing the petition at humanartistrycampaign.com to make “NO FAKES” a nationwide law this year. Utilize the website’s tool to inform your Congressional representative about the significance of this bill, so they don’t overlook it. Together, let’s strive to reach an unprecedented milestone for our community.

As a dedicated supporter, I’m thrilled to witness the impact of the NO FAKES Act. When we unite our efforts to tackle significant issues, we can create remarkable change. Standing by artists and everyone else who wants to shield their creative expressions – their voices, images, and physical selves – is not just important, it’s crucial. I’m committed to seeing this through until we cross the finish line victoriously.

Mitch Glazer serves as the head of the Recording Industry Association of America, while Harvey Mason Jr. holds the position of chief executive officer for the Recording Academy. Meanwhile, Duncan Crabtree-Ireland functions as the national leader for SAG-AFTRA.

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2025-04-09 20:54