Polaroid Launches Retro-Inspired ‘Polaroid Flip’ Instant Camera

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Today, Polaroid unveiled their newest creation – the Polaroid Flip, touted as the pinnacle of instant point-and-shoot photography.

Stepping into the scene, I’m captivated by the dual-toned Polaroid Flip, a testament to the brand’s eight decades of mastering instant photography. Its design echoes nostalgia, reminiscent of timeless classics like the Polaroid OneStep 600, the pioneer camera designed for 600 film, famed for its distinctive open-close flip front lid.

In this way, I can express my admiration for the new model while highlighting its historical connections and unique features.

This device skillfully combines modern and traditional technology to deliver optimal results. Its standout Hyperfocal 4-Lens System consolidates four distinct focal lengths within a single camera body. Polaroid refers to these areas as “sweet spots”, enabling users to capture sharply focused images at varying subject distances (0.65m, 0.85m, 1.2m, 2.5m).

Notably, the Polaroid Flip incorporates a sonar autofocus system, an innovation first introduced by Polaroid in 1978 with their Polaroid SX-70 Sonar One Step camera. This technology utilizes sound waves to determine the distance between the camera lens and the subject, much like how bats navigate. The upgraded Sonar Autofocus of the Polaroid Flip intelligently chooses the appropriate lens for a picture and, similar to bats, even functions in darkness. This allows users to continuously capture crisp, well-focused images throughout the day.

As a devoted admirer, let me share some exciting details about the Polaroid Flip I’ve come across. This remarkable device boasts an innovative adaptive flash integrated into its lid, which Polaroid proudly claims to be the “most potent flash suitable for any lighting situation.” The brand assures that this flash automatically regulates power according to subject distance, ensuring clarity even for subjects as far away as 4.5 meters (approximately 15 feet).

The new camera offers several useful functions such as Scene Analysis, which assists in correctly exposing photos by alerting users if the photo might be over or underexposed. Additionally, it provides self-timer and double exposure modes for creative flexibility. This device can connect to the Polaroid app via Bluetooth, allowing users to control it remotely and access more features. It’s versatile, working with both i-Type and 600 film from Polaroid, and comes equipped with a rechargeable battery that can be charged using USB-C.

Today, the Polaroid Flip is accessible to Polaroid’s early access members, and it will be widely released on April 29th globally. The price for this product is £199.99 GBP, $199.99 USD, or €219 EUR.

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2025-04-15 19:56