Jesse Riedel, also known as Jesser, has signed with CAA for representation in all areas.
On YouTube, Jesser boasts an impressive following of nearly 29 million subscribers, making him one of the most prominent sports content creators and influencers on Google’s platform. Known for his extensive work in basketball production and partnership with the NBA, Jesser took a seat at the judges’ table during the 2025 NBA Slam Dunk Contest and graced the stage in star-studded All-Star games.
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Jesser, who has a YouTube channel with almost 29 million subscribers, is among the largest sports content creators and influencers on Google’s platform. Previously, he was a significant basketball content producer and partner of the NBA, which led him to judge the 2025 NBA Slam Dunk Contest and participate in celebrity All-Star games.
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In 2024, he unveiled an official clothing line in collaboration with the NBA. Now, Jesser aims to broaden his brand into sports marketing and content production beyond basketball, focusing on soccer, football, and baseball. With three Streamy Awards for Sports Creator of the Year under his belt, Jesser initially gained fame through his basketball videos and unique YouTube show formats.
Jesser’s videos often showcase partnerships with renowned athletes such as Jalen Ramsey, Damian Lillard, and James Harden, along with Jaren Jackson Jr and Julius Randle, who are represented by the CAA agency.
Jesser introduced his personal brand, Bucketsquad, which includes both a content platform and a sports and streetwear line, Bucketsquad Apparel, in the year 2022. Since then, it has experienced significant growth.
In the sphere of influencers, Jesser has collaborated with various brands such as Nike, Gatorade, Draftkings, Adidas, SoFi, Meta, EA Sports, Under Armour, Nintendo, Nerf, Reebok, Axe, Amazon, Champs, and Sour Patch Kids.
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2025-04-22 21:24