Drake’s Better World Fragrance House Introduces First Eau de Parfum, Summer Mink

by

Drake’s Better World Fragrance House unveiled its first ever eau de parfum, Summer Mink.

This fragrance boasts a robust Amber Woody blend, opening with the zesty notes of Italian citrus and the herby scent of sage. As Summer Mink emerges, it reveals a warm, spicy, floral undertone of Jasmine Sambac, leading to a deep base of vetiver and velvety musk. The bottle’s design mirrors its philosophy – harmonizing contrasting aspects, showcasing a spherical navy top perched upon a square foundation.

According to Michael Carby, Senior Perfumer at Givaudan, Summer Mink draws inspiration from the yin-yang principle, blending warm, creamy fundamental scents with cool spices and refreshing citruses. The distinctive formula was carefully designed to embody a diverse cultural background while striving for a more sustainable future.

Lori Singer, President of Parlux Ltd., stated that the launch signifies a fresh, exciting phase in our collaboration with Drake. This partnership is fueled by our mutual enthusiasm for innovation, superior quality, and design. The Summer Mink fragrance, known for its eye-catching bottle and carefully constructed scent, offers an exceptional olfactory experience. Its nationwide introduction at Ulta Beauty, spanning over 1,400 stores, symbolizes a significant achievement for Better World Fragrance House. By partnering with Ulta Beauty, we’re able to bring Drake’s vision to an even wider audience, making the fragrance accessible through a top-tier retail platform. We can’t wait for people to try it out!

Currently, you can purchase the Summer Mink fragrance by Better World Fragrance House in a 3.4oz bottle for $148 USD on their official webstore. This delightful scent is set to make its debut at Ulta Beauty stores this coming Spring season.

Read More

2025-04-28 06:25