18montrose Opens the Doors to Sleek Flagship Store in London

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As a gamer hailing from Glasgow, I’m thrilled to share that my favorite retailer, 18montrose, has just opened a brand new flagship store in the heart of London. Nestled on Regent Street, this bustling shopping hotspot is now serving as their main UK base, offering an array of modern sportswear, stylish sneakers, and top-tier fashion items.

Just like its second location in Nottingham, the new opening maintains the goal of providing an innovative shopping experience, reflecting the brand’s mission to reimagine retail environments. Inside, you’ll find modern design elements such as sleek steel fixtures and digital screens that create a futuristic yet sophisticated atmosphere.

Keeping up with the newest fashion movements, the retailer has filled its Regent Street location with what they refer to as “forward-thinking yet technical clothing.” The latest sports apparel from brands like HOKA, asics, Salomon, and ON are prominently displayed on curved walls with a sculptural design, while popular streetwear labels NEIGHBORHOOD and Satisfy showcase their new collections on designated racks and booths.

Besides selling fashion and streetwear, the store will also serve as a versatile venue for events and unique collaborations, bridging connections with local communities through cultural partnerships. The store’s grand opening weekend showcased these interactions by partnering with brand Over Over and artist Tomas Gittens to organize a pre-race warm-up for London marathon runners.

Get a closer look at the new Regent Street space in the gallery above.

To find out more about the store, head to 18montrose’s website or social channels.

18montrose Flagship Store
20 Regent Street
London, SW1Y 4PH

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2025-04-30 17:56