NBC anticipates that Ray Romano and Sebastian Maniscalco serving bruschetta on ice will excite viewers for the upcoming Winter Olympics in Italy next year.
This week, NBC Sports plans to kick off its promotional efforts for the 2026 Milano Cortina Winter Olympics by utilizing the Kentucky Derby as a platform. They’re enlisting two well-known and humorous Italian-Americans to aid in this endeavor.
NBC Sports will start advertising for the 2026 Winter Olympics in Milano Cortina during the Kentucky Derby, using two popular Italian-American personalities to help with the campaign.
Jenny Storms, CMO of TV and streaming at NBCUniversal, humorously points out in an interview with The Hollywood Reporter, ‘It’s only fitting to discuss the Winter Olympics in Italy with two men who are as Italian as pasta and espresso!'”
This version maintains the original meaning while using simpler and more conversational language.
The scene, artfully crafted using Industrial Light & Magic for an authentic Italian Alps backdrop in LA, features the comics brainstorming various winter sports they’d like to attempt, ranging from snowboarding atop mountains to extreme sports like skeleton and luge. However, they ultimately decide on the less intense sport of curling, possibly accompanied by a side of pasta.
Storm mentions that it’s an enjoyable chance to discuss both Italy and the upcoming thrilling sports events, which are scheduled to take place within a few months.
Italy and the upcoming exhilarating sports events happening in just a few short months.)
This location serves as an extension of NBC’s Paris Olympics broadcast, during which the network heavily emphasized celebrities to market the games, not only through their promotional campaigns but also by featuring them during the games themselves. Snoop Dogg became particularly popular among fans in this context.
Storms believes the strategy for the Paris Olympics was exceptionally effective, so they’re drawing many ideas from it as they transition to Milano Cortina. This isn’t just a repetition but an advancement and adaptation of that strategy, aiming to generate discussions and connect with popular culture using celebrities.
The initiative is set to ignite an approximately year-long drive aimed at sparking enthusiasm among U.S. citizens for the upcoming Winter Olympics and everything associated with it.
According to Storms, there’s a strong desire among Americans to incorporate the Olympics into their daily discussions. This was evident during our conversations, as people expressed interest in discussing the Olympics and its athletes not only every four years but throughout the year, making it a constant part of cultural discourse. However, we need to approach this carefully, ensuring that it’s done appropriately and relevantly.
According to Maniscalco, Ray and I joined forces for the Olympics – two Italians attempting to grasp the concept of winter sports. To put it simply, we believed that ‘luge’ was a kind of pasta.
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2025-04-30 22:25