CAA Sports purchases sports consulting firm Portas Consulting to strengthen its strategic advice and offerings for its global clientele in the sports industry.
The specifics of the agreement weren’t shared, but David Portas, chairman and founder of Portas Consulting, along with Donal McElwee and approximately 160 employees from the sports department at Creative Artists Agency, will be joining a newly renamed CAA Portas division.
Obtaining Portas Consulting will enhance CAA Sports’ ability to connect with governments, sport organizations, and corporations within the professional sports industry for their clients. This transaction occurs while CAA Sports observes the growing overlap between the worlds of professional sports and entertainment.
Paul Danforth, head of CAA Sports, praised Portas Consulting as a top-tier consulting firm whose shared values and cooperative style will blend effortlessly with our current system. By incorporating their specialized knowledge into our existing services, we are now equipped to influence the development of the global sports market in an exceptional way.
Based in London, Portas Consulting expands its reach into the Middle East by establishing offices in Riyadh, Dubai, and Singapore. This strategic move allows CAA Sports, which encompasses 18 divisions such as athlete representation, brand consulting, media rights, executive search, and venue development, to gain a more tangible presence in this region.
CAA Sports, an organization that specializes in various areas including brokering naming rights for stadium agreements and forming strategic partnerships, manages high-profile athletes across multiple sports such as baseball, football, hockey, basketball, soccer, along with coaches, television commentators, and other key figures within the sports industry.
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2025-05-13 22:54