Disney and Marvel Studios are cooking up an exciting new strategy for Phase 7 of the Marvel Cinematic Universe (MCU), which aims to address some of the concerns raised by fans about Phases 4-6. After achieving tremendous success and overwhelming fan support in the first three phases, the franchise faced a decline in popularity among some viewers following “Endgame”, primarily due to certain aspects that didn’t sit well with them.
Disney CEO Bob Iger disclosed that Disney and Marvel Studios have a strategic approach aimed at revitalizing the MCU, addressing several issues that have arisen over the last five years. This fresh strategy involves scaling back the number of annual releases and adopting a “quality over quantity” approach by concentrating more on fewer projects.
On the thrilling earnings call of Disney held on May 6, 2025, Bob Iger dropped an exciting piece of news: there’s a cap on the number of Marvel Studios’ films, live-action series, and animated shows we can look forward to in a single calendar year.
Iger disclosed that Marvel Studios plans to gradually reduce the output for Phase 7, starting in 2028 after the December 2027 release of Avengers: Secret Wars. This reduction is aimed at addressing the significant problems that arose during Phases 4-6.
We’re planning to gradually lower the number of TV shows and movies we produce each year. Instead of four TV series annually, we might aim for just two, with a possible maximum of three. For films, we’ll likely reduce output from four to two per year. We’re actively working on defining this new production path.
Moving forward to Phase 7, fans can expect a maximum of three Marvel Cinematic Universe movies, along with two live-action series on Disney+, and also two animated series each year.
As a dedicated Marvel fan, I can’t help but share some exciting news about the studio’s future plans. Instead of maintaining the same pace of annual releases, Marvel is intending to reshape its Disney+ content strategy. This means that instead of focusing mainly on limited series, they’re now aiming to produce shows with multiple seasons ahead.
The television division of the company has undergone a significant shift, deviating from its initial strategy of not assigning a showrunner for each title on Disney+. Now, the approach taken by Marvel for producing TV shows on the streaming service is more in line with traditional methods.
Essentially, by reducing the output for both movie theaters and TV shows, the franchise is actively tackling issues it faced previously and making a concerted effort to rectify them.
It’s important to mention that, as stated by Kevin Feige in November 2024, Marvel Studios intends to resume a regular production schedule following the conclusion of Phase 5. In his words, this “regular” pace involves the release of two movies and three TV series annually, amounting to five projects every year.
Bob Iger’s statement suggests that Marvel Studios plans to unveil a total of seven projects each year, which may include three films, two live-action series, and two animated series. However, it’s important to note that the number could potentially vary from one year to another.
For instance, one year might witness the debut of six overall productions, whereas another year may feature only five. Essentially, Iger and Feige’s remarks imply that Marvel Studios won’t rush to release as many projects as they can. Instead, they aim to develop a more thoughtful and strategic approach to their releases, ensuring fans get to appreciate the quality of what is being presented.
How Will Decreasing Volume Fix Marvel’s Recent Issues?
It’s smart of Marvel Studios to tackle an issue by devising a solution. Recognizing that their excessive annual output was harming both the Marvel franchise as a whole and their dedicated fanbase, they decided to take action.
Occasionally, Phases 4-6 seemed incredibly packed with content. For instance, eight titles (four films and four Disney+ series) were launched in 2022, which felt excessive for some. A year later, eight more titles (five shows and three movies) debuted, leaving a bitter taste in the mouths of many viewers.
In a recent statement, Kevin Feige admitted that viewing Marvel Cinematic Universe (MCU) projects has started to feel less like an enjoyable pastime and more like completing assignments or chores.
It’s evident that both Marvel Studios and Disney are aware of the need for adjustments, given Feige’s remarks and Iger’s new strategy. With Marvel Studios being incredibly lucrative yet costly at the same time, there’s a risk it could turn into a burden.
Given the existing strategy and the shift in Disney+ show production, it appears that Marvel Studios might be steering correctly towards success.
In Phase 7, fans can expect to experience the impact of these projects across all titles, marking the initial stage of a brand new narrative arc. Previously, Phases 4 through 6 comprised the Multiverse Saga.
It appears that Phase 7 could mark the beginning of the Mutant Saga, and given the growing presence of the X-Men and mutants in the Marvel Cinematic Universe (MCU), it seems sensible for Marvel Studios and Disney to sort out any potential issues prior to embarking on this saga.
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2025-05-28 05:34