According to The Hollywood Reporter’s confirmation, AMC Theatres will display promotional content prior to the start of movies under a fresh agreement with National CineMedia.
Beginning on July 1st, AMC will introduce a “platinum spot” featuring commercials before movies, joining the usual film trailers that audiences see. Moreover, AMC and NCM, the theater advertising firm, will split the income generated from this new pre-movie advertisement phase.
AMC, in a recent announcement, revealed that they had initially harbored doubts but have since chosen to emulate their competitors by incorporating pre-movie advertisements into their screenings.
Although AMC had some hesitation about incorporating this into our cinema screenings, it’s been over five years since our rivals have been involved without any noticeable drop in attendance. This suggests that the NCM pre-show initiative does not appear to deter moviegoers’ habits.
The latest agreement between AMC and NCM provides a path for both entities to generate fresh income, counteracting the financial strain caused by cinema closures due to the COVID-19 pandemic and the subsequent uncertain recovery of Hollywood, as well as ad revenue fluctuations due to broader economic challenges.
By taking part, we secure essential income during our restoration process, enabling us to keep providing substantial savings on tickets via programs such as Discount Tuesdays, reduced matinee rates, and the forthcoming half-price ticket deals on Wednesdays,” AMC explained in their announcement.
In the past few years, AMC has been focusing on generating additional income sources apart from movie tickets, popcorn, and drinks. To achieve this, they’ve enhanced their food and drink options, and started selling items such as popcorn containers and collectibles.
NCM was inaccessible for comments regarding their fresh partnership with AMC. However, during the presentation of their latest Q1 earnings, they hinted at a newly established long-term contract with AMC Theatres, set to last until 2042.
It seems the new agreement involved a fresh approach to advertisements within AMC cinemas. NCM explained this to investors, stating that “the integration of AMC’s pre-show structure with NCM’s system will create a standardized and robust advertising value across our inventory.
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2025-06-05 02:24