The night buzzed vibrantly in Kuala Lumpur’s Chinatown as homegrown rap sensation, ZAMAERA, commanded the spotlight for the latest installment in the “Road to FAM” tour. In a metropolis rich with music, this event, hosted at the lively Over & Above venue, demonstrated that Southeast Asia’s rising stars are poised and prepared to seize their positions on the international stage.
Under the collaboration of Future Asian Music (FAM) and Levi’s®, “Road to FAM” is a music showcase touring cities, creating quite a buzz throughout the region. Following successful performances in Manila and Singapore, the vibrant atmosphere moved to Kuala Lumpur on May 21st, with ZAMAERA taking center stage. This event combined hip hop, R&B, and denim culture into an experience that was distinctly Malaysian in nature.
ZAMAERA, who initially garnered attention through her popular song “Helly Kelly,” delivered yet again. Sporting a unique outfit designed by local label UGLY PRETTY (a combination of layered denim corset, miniskirt, and a blend of blazer and trench coat), the rapper commanded the stage. Her performance was a testament to skillful crowd engagement, seamlessly blending hits such as “Big Fish” with fresh tracks like “Jumper,” while keeping the audience energized. At one instance, she invited fans to join her on stage, transforming the crowded venue into a vibrant dance floor.
The ambiance for the evening was established by DJs Damien Mirza and Prav, playing a blend of hip hop and R&B tunes that kept the audience moving even before ZAMAERA started. To honor the city’s artistic scene, Levi’s® collaborated with graffiti artist Cloakwork, transforming the event into something beyond a mere concert – it became an evening celebrating fashion, music, and culture in a single, vibrant, and joyful space.
For ZAMAERA, the expression on her face wasn’t merely a matter of style—it was a declaration. “She boldly embraces her identity without apologies, and I aimed to convey that power and courage through her attire,” explained UGLY PRETTY, the designer responsible for the design. The takeaway? You don’t have to be a musician to create an impact.
The “Road to FAM” series encompasses more than just the live performances. Each location is being documented for a mini-series that will explore the artists’ backgrounds and creative paths. As the final show, featuring RAMENGVRL, takes place in Jakarta, there are still many exciting developments on the horizon.
It’s evident that FAM and Levi’s® are capitalizing on a genuine trend: a community-focused platform that highlights up-and-coming artists and fosters connections between local music scenes and worldwide audiences. The Kuala Lumpur concert suggests that the future of Asian music is not just promising—it’s dazzlingly brilliant.
Learn more about the series at futureasianmusic.com.
Read More
- CRK Boss Rush guide – Best cookies for each stage of the event
- Fortress Saga tier list – Ranking every hero
- Glenn Greenwald Sex Tape Leak: Journalist Cites “Maliciously Political” Motives
- Mini Heroes Magic Throne tier list
- Grimguard Tactics tier list – Ranking the main classes
- Cookie Run Kingdom Town Square Vault password
- Castle Duels tier list – Best Legendary and Epic cards
- How to Prepare and Dominate the Awakened Hollyberry Cookie Update
- Hero Tale best builds – One for melee, one for ranged characters
- Overwatch Stadium Tier List: All Heroes Ranked
2025-06-06 17:25