For several years, Aamir Khan has consistently presented original methods for debuting his films in cinemas. On June 20th, the actor plans to unveil yet another creative approach. According to reliable sources, Aamir Khan and his national distributor PVRInox are preparing to launch a simultaneous release of Sitaare Zameen Par, aiming to boost viewings in real-time on the day of release, ultimately increasing attendance for the opening weekend.
Based on trustworthy reports, it appears that the movie Sitaare Zameen Par will be shown on approximately 1250 screens across India on its opening day. According to a source familiar with the project, Aamir Khan is optimistic about the film and understands the shift in audience preferences, which is why he’s strategizing for a long-term approach rather than a short one.
The insider shared that Aamir is quite certain he can stir a common feeling among moviegoers when they gather in a full theater. “Initially, the film will be focused on high-performing cinemas in specific regions, and then it will gradually expand to wider audiences based on demand. Since the movie won’t be available on any streaming platform, Aamir and his team have the luxury of adjusting their strategy according to audience feedback,” the source explained.
The movie “Sitaare Zameen Par” is set to hit theaters on June 20th, and Aamir Khan plans to intensify promotion efforts after its release, confident that it will do well at the box office in the future. On a global scale, the release strategy is also strategic, though specific details will be revealed as we get closer to the premiere.
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2025-06-10 14:07