Netflix is significantly increasing its investment in Spain to continue creating Spanish original content, as revealed by co-CEO Ted Sarandos during a trip to Madrid on Tuesday, marking Netflix’s 10th anniversary in the country.
As a gamer, I was honored to tag along with President Pedro Sanchez on a trip outside Madrid to Netflix’s hub in Tres Cantos. There, the top Netflix exec announced an exciting investment plan: they’re planning to pour €1 billion ($1.1 billion) into Spain by 2029!
Highlighting popular Spanish shows like “Elite” and “Society of the Snow,” Sarandos stated that local productions amassed over 5 billion hours of worldwide viewership on Netflix in the year 2024, demonstrating the streaming giant’s strong dedication to Spain. In his words, “Dali masks, red jumpsuits, and ‘Bella Ciao’ have all quickly become iconic symbols within the global cultural landscape.
Oh boy, I’ve been absolutely hooked by the Spanish originals Netflix has been churning out! From the thrilling heist of Money Heist and its Berlin spin-off, to the mysteries of White Lines and The Snow Girl, they’ve truly captivated me.
Streamer boasted about its productions being shot in over 200 Spanish cities, thereby sustaining over 20,000 employment opportunities.
The Tres Cantos campus, positioned approximately a 30-minute drive to the north of Madrid, serves as Netflix’s largest studio complex in Europe, boasting no less than ten soundstages.
Netflix is proudly creating shows for international markets with a focus on local viewers, while being delighted if they also gain popularity worldwide and become global sensations,” stated Larry Tanz, Vice President of Content for Europe, Middle East, and Africa (EMEA), at Netflix, during the Media & Telecoms 2025 & Beyond Conference organized by Deloitte and Enders Analysis in London last week.
Tanz clarified that while some might claim we’re creating content for international viewers, this isn’t accurate. Our primary focus is on our local audience, and that’s the foundation of our entire investment strategy, even when expanding into other markets.
Just a few months following his visit to Mexico where he made a commitment, Sarandos’ journey to Spain included a pledge to invest a significant amount in the region as well. Specifically, the executive promised that this global streaming platform would pour approximately $1 billion into Mexico over a period of four years.
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2025-06-10 15:54