Meta’s Threads Is Declaring War on Spoilers (Exclusive)

Instagram’s text-centric app, Threads, is introducing a novel feature aimed at fostering discussions about television series and movies among its users… all while alleviating concerns about potential spoilers.

For the first time among apps similar to it, Meta-owned Threads allows users to conceal texts or pictures that might ruin an experience, such as a movie or any other thing prone to spoilers, just by tagging them as ‘spoiler content’.

When a user designates something as a spoiler, it will initially appear obscured. To reveal the hidden content, one needs only to click on it and choose to learn more.

You can see the feature in action below:

The business highlights that popular TV series such as “The White Lotus” and “The Last Of Us” frequently top conversations on this platform, indicating a high level of interest in entertainment here. Removing spoilers encourages these discussions even more.

X, indeed, remains the foremost text-centric platform (even though all significant competitors also accommodate images and videos), yet since Elon Musk took ownership, users have noticed a change in atmosphere concerning the content emphasized by the algorithm. Discussions initiated as far back as two years ago on X, formerly known as Twitter, were during a time when the platform was redefining its objectives.

As a passionate gamer, I’m wagering that by diving deep into pop culture and entertainment, which resonates across political spectrums and maintains a steady pulse throughout the year (unlike the erratic news cycle), I can attract more companions who crave insightful discussions about the latest movies and TV shows.

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2025-06-16 20:24