ColorCreative, a company jointly established by actress and author Issa Rae, is considering a substantial growth in their operations, with support from the investment group HarbourView Equity Partners.
Rae is set to announce the deal at the Cannes Lions Festival Tuesday.
Details regarding the terms of the deal have not been revealed, but the companies confirm that ColorCreative harbors global aspirations. The investment will be utilized to broaden their talent pool and production facilities, as well as expedite the generation and ownership of unique content. Moreover, ColorCreative has reported a doubling of its revenue from 2023 to 2024, an impressive feat amidst the challenging conditions in the industry.
Issa Rae expressed, “ColorCreative was designed as a haven for visionary creativity and complex, multi-layered narratives. By teaming up with HarbourView, we can expand our aspirations, all while remaining faithful to our goal of guiding and nurturing the type of projects that ignited our passion for storytelling.
ColorCreative, established in 2014 by Issa Rae, Deniese Davis, and Talitha Watkins, focuses on offering chances to creators who are underrepresented in the realms of TV, film, digital content, and branded content. Their initial projects under this new setup are expected to commence production early in the next year.
Sherrese Clarke Soares, head of HarbourView, stated that ColorCreative’s daring, culturally-rich content, particularly stories centered around Black culture, has the ability to enthrall global audiences. She added that Issa, Deniese and Talitha have designed a framework for global storytelling triumph, and they are thrilled to collaborate with them as they embark on their next phase of expansion.
Talitha Watkins, co-founder and president of ColorCreative, stated that this collaboration signifies a pivotal point in our company’s progression. We’ve long held the conviction that content created with cultural influences can be equally potent commercially. By partnering with HarbourView, we feel confident that we now possess the necessary tools and influence to bring our vision to a global audience, while maintaining the creative authenticity that is integral to our identity.
In 2021, HarbourView was established with the aim of making investments and acquisitions within the fields of entertainment, sports, and media. Notably, this company has been involved in the music industry, purchasing catalogs and various assets from artists such as T-Pain, Pat Benatar, Kane Brown, Luis Fonsi, James Fauntleroy, and Wiz Khalifa. Recently, it signed a contract for the rights to the royalties of Grammy-winning producer-songwriter Rodney “Darkchild” Jerkins.
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2025-06-17 13:24