In response to a significant decrease in television productions in California, Television City is offering its soundstages for use by popular figures on social media platforms.
On Tuesday, Hackman Capital Partners unveiled a collaboration with Interwoven Studios to provide creators access to film and TV-style production services and facilities that were previously exclusive. This new venture has already drawn in projects from Logan Paul, Jake Shane, and FaZe Clan since its opening.
The decision was made during a decline in film production in Los Angeles, as more productions move to other states and countries for filming. Over a year since the strikes ended, the entertainment industry has not resumed filming in Los Angeles at the rate initially predicted. The number of shoots in the area, further impacted by budget cuts across most studios, reached its lowest point recorded by FilmLA in 2024, excluding the year when filming was halted due to the pandemic. Last year, the studios operating the majority of stages in L.A. reported an average occupancy rate of just 63%, a significant drop from rates between 2016 and 2022 which were above 93%.
Concurrently, consumers are opting to devote increased amounts of their leisure time to creator-led entertainment and social networks. Typically, these creators produce content in their homes or on location, but this trend is evolving as their medium gains more recognition. A survey on digital media trends published by Deloitte in March found that 56% of GenZs and 43% of millennials find such content more pertinent than conventional TV shows and films. Furthermore, around half of these individuals report a stronger emotional bond with social media creators compared to TV hosts or actors.
Hackman Capital Partners’ senior vice president, Zach Sokoloff, states that they aim to establish a platform for the upcoming era. With numerous content creators eager to produce work in Los Angeles, this is a significant endorsement from an expanding and influential sector of the content world.
Through this partnership, Hackman Capital Partners and Interwoven Studios aim to tackle the ongoing drought in television production by catering to an often overlooked segment of social media content creators. At Television City, they can benefit from a comprehensive range of production facilities such as hair and makeup studios, wardrobe services, green rooms, office spaces, and client lounges, all equipped with rental packages for grip, lighting, and digital equipment.
Last week, Interwoven Studios invited me, Shane, to create an Instagram post advertising my upcoming live show tour. They utilized the intricate corridors and grand curtains of Television City as our backdrop, offering a sneak peek into the heart of the control room where the magic happens.
According to Harrison Sheinberg, the co-founder of Interwoven Studios, the stage setup was reminiscent of classic late-night talk shows from yesteryears. It was ideal for him to appear here, blending the past and present histories together.
Television City, a 25-acre complex situated at the crossroads of Beverly Boulevard and Fairfax Avenue, once housed iconic shows like “All in the Family,” “The Merv Griffin Show,” and “Sonny and Cher.” More recently, it has served as the filming location for popular programs such as “Dancing with The Stars,” “American Idol,” and “Real Time with Bill Maher.
This year, the LA city council granted a $1 billion renovation for a property, expanding it by approximately 980,000 square feet, which will include office spaces, production facilities, and retail areas. The number of soundstages will also rise from eight to fifteen as part of this upgrade.
With Hollywood scaling down, there’s a rising trend among online creators constructing their own studios. This shift in advertising budgets is being directed towards such content. For instance, sports creators like Dude Perfect have established an 80,000 square foot complex in Texas, complete with an indoor turf football field, a vast basketball court, a gym, and offices. Sokoloff foresees a greater potential in the creator economy, hinting at the prospect of expanding into Hackman’s collection of iconic studio lots, which encompass Culver Studios, Kaufman Astoria Studios, and Raleigh Studios. “It’s evident that production can’t be confined within boundaries,” he remarks. “We’re discussing ways to motivate production, but we have this thriving segment eager to utilize Los Angeles as a backdrop for their content.
According to Chance Horky, co-founder of Interwoven Studios, “Nowadays, everyone has the potential to be a content creator. We’re witnessing a broader ecosystem where content is being produced.
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2025-06-17 16:55