Netflix is taking steps to keep its subscribers entertained today while also preparing for the future by developing new content and partnerships. One such move became public knowledge on Wednesday, as they announced a deal with French broadcaster TF1 at Cannes Lions. This agreement will allow Netflix to offer live broadcasts and on-demand content from TF1 starting in the summer of 2026.
Greg Peters, co-CEO of Netflix, stated that this unique collaboration emphasizes our abilities to offer top-tier entertainment alongside exceptional exploration experiences. By allying ourselves with France’s foremost broadcaster, we aim to provide French viewers with additional incentives to visit Netflix daily and remain loyal for all their entertainment needs.
The impact of the TF1 deal was widely debated within the industry after it was announced, as many analysts speculated that similar carriage and aggregation deals would emerge in the future.
Previously mentioned, Rodolphe Belmer, CEO of TF1, held a position on Netflix’s board of directors from 2018 to 2022, until he assumed leadership of the French company. Last year, Netflix entered into a collaboration with France’s Newen Studios and TF1 for the co-production of their first daily drama series in France. Titled Tout Pour La Lumière (All for Light), this family-oriented series set in the realm of music and dance premiered on Netflix last week before its free-to-air broadcast on TF1 and TF1+ starting this week.
As a gamer, I’ve never encountered anything quite like this! According to François Godard from Enders Analysis, this is a groundbreaking move. He shares with The Hollywood Reporter that it essentially transforms Netflix into a platform for gathering content from various sources, which is something truly unique in the gaming world.
The expert suggests that Netflix might implement this strategy in additional regions. “Given their experimental nature,” he explains, “they may opt to observe the outcomes in France before making any decisions.
Foresight analyst Paolo Pescatore explains to THR that Netflix’s deal with TF1 logically aligns with its strategic direction. He reasons that as Netflix shifts towards an entertainment platform, it was only a matter of time until major hits started streaming on their service.
Working together with the world’s leading streamer, such as Netflix, is an attractive prospect for many in the broadcasting industry. As one might say, “Everyone wants a piece of Netflix.” It’s the clear market leader and has blazed a trail that others are still trying to understand and adapt their traditional businesses to suit. While competitors struggle to grasp the streaming landscape, Netflix consistently stays ahead of the game. In this rapidly changing industry, free-to-air broadcasters are left with little choice but to either join forces with each other or partner up with a streamer.
Fisher believes that such carriage agreements are beneficial to everyone involved. He contends that they offer an opportunity for free-to-air broadcasters to extend their lifespan, allow streaming platforms like Netflix to expand their content offerings, and enable users to enjoy less fragmentation by having more options available in a single location.
The Foresight specialist anticipates more opportunities arising, noting: “This marks the beginning, and we can expect a domino effect as others will follow suit, trying to mimic this deal.
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2025-06-18 16:55