A Glimpse at JAI by ONESIAM’s Event at Korea Furniture Museum for Frieze Seoul

A Glimpse at JAI by ONESIAM's Event at Korea Furniture Museum for Frieze Seoul

As a seasoned gamer, who has spent countless hours immersed in virtual worlds and real-life social circles, I must say attending the JAI by ONESIAM event at the Korea Furniture Museum was like leveling up to a new dimension of exclusivity!


At the Korea Furniture Museum in Seoul, ONESIAM – Siam Piwat Group’s exclusive platform for luxury and influential circles – organized a significant worldwide event, coinciding with Frieze Seoul. This exclusive gathering represented JAI’s second international event, bringing together key figures from South Korea and Thailand.

Distinguished guests in attendance were international celebrities Lee Minho and Lee Jung Jae, actress Joomi Park, and Thailand’s Ambassador to Korea, Tanee Sangrat. Additionally, notable entrepreneurs and brand heads such as Lim Saeryung from Daesang Group and Kim Hankook of Gentle Monster graced the event with their presence.

As a gamer, I embarked on an unforgettable adventure through time and culture, stepping into the traditional “Hanok” homes nestled within the museum’s historic grounds and marveling at their unique furniture. The six-course dinner, expertly crafted by esteemed chefs Jungsik Yim, Wilfrid Hocquet, and Dej Kewkacha – each boasting a Michelin star – elevated the evening to a level of sophistication that left me in awe.

1) Chadatip Chutrakul, CEO of Siam Piwat, emphasized the event’s ability to bridge international communities. On the other hand, Hyundai Department Store Co-CEO Jung Jee Young underscored the partnership’s promising future prospects. To celebrate the occasion, Kim Hankook from Gentle Monster gifted attendees with personalized presents exchangeable for eyewear, representing JAI’s joint vision of luxury and innovation.

The event concluded with a networking session, laying the groundwork for future collaborations, as guests enjoyed time in the museum’s scenic gardens.

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2024-09-11 09:55