Summary
- Anti Social Social Club opened its first global flagship store in Seoul
- An exclusive “Chapter Dosan” collection can be found in-store, alongside a Weird Archive exhibition
- The store offers a customization program with new product drops releasing weekly
The Anti Social Social Club (ASSC) has unveiled its first worldwide flagship store in the lively Dosan district of Seoul. This debut signifies an important milestone for the Los Angeles-originated streetwear brand, strengthening its global footing and providing a tangible, engaging brand encounter right in South Korea’s core.
With the tagline “Step into ‘Quirky Seoul’ with ASSC”, the store provides an engaging brand encounter, merging fashion, culture, and hand-picked quirkiness. The venue showcases a diverse array of items, featuring renowned collaborations such as Assassin’s Creed and WWE on a global scale. Furthermore, the brand debuted the “Chapter Dosan” collection, which is unique to their Seoul store.
Enhancing the unique quirky ambiance of the store is an exclusive display known as the “Quirky Archive” exhibition. This exhibition showcases a whimsical assortment of items not related to apparel, such as lanterns, camping equipment, along with nostalgic partnership memorabilia like the Playboy pillow and eye mask.
To mark its launch, founder and creative head Ian Coates organized a discussion with Korean artists and fashion influencers, exploring the emotional and cultural foundations of the brand. The Seoul team additionally unveiled an exclusive customization program for flagship store patrons, allowing them to design their unique “quirky fit”, aligning with the brand’s emphasis on individuality and spontaneity. With fresh product releases scheduled every week, the store is designed as a vibrant, continually changing environment.
The Main Branch of Anti Social Social Club is Located at 27, Apgujeong-ro 42-gil, in the District of Gangnam, City of Seoul, Republic of Korea.
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2025-06-19 09:55