As a long-time resident of Los Angeles, I can’t help but feel a sense of pride when I see local brands like Born X Raised making waves on the global stage. The brand’s latest collaboration with the NFL is a testament to their dedication to the sporting space and their ability to consistently deliver high-quality, streetwear-inspired pieces that resonate with fans.
Born X Raised often finds inspiration from the world of sports, regularly creating collections and capsules that reflect an athletic vibe. They often collaborate with significant figures within this sphere. Following their recent partnerships with Paris Saint-Germain and the Los Angeles Dodgers, the LA-based brand is rejoining forces with a long-standing associate – the NFL – to launch their biggest collaboration yet, perfectly timed for the start of the football season.
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In this fourth collaboration between Born X Raised and the NFL, they express appreciation for every team in the league through their latest drop. This assortment features a variety of co-designed clothing items such as hoodies, t-shirts, and hats, all embellished with Born X Raised’s distinctive Old English logo. The headwear selection has also been broadened to include both New Era fitted caps and snapbacks.
In a bold move for their latest launch, the experienced pair didn’t hold back, recruiting popular Los Angeles hip-hop artists G Perico, Brick Flair, and Ackrite to headline the presentation – with Born X Raised founder 2Tone assuming the position of commissioner within the promotional campaign.
Check out the collaboration between Born X Raised and NFL in the provided lookbook, and get ready to shop from the collection later today, September 6th. The collection will become available for purchase at exactly 12 p.m. PT on both the official websites of Born X Raised and NFL Shop.
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2024-09-06 17:56