Instagram Reels Might Be Getting Its Own App
A confidential source reported that Adam Mosseri, the head of Instagram, discussed a potential project with his team earlier this week, which hints at the development of an initiative called Project Ray. This project, as suggested by the article, aims to enhance Instagram’s competition with TikTok, particularly focusing on the Reels app. The proposed strategy involves refining how content is recommended on Instagram and increasing the availability of longer three-minute Reels videos for American users.