Elon Musk’s Sister Is Building a Romance Empire, But His Politics Are Threatening It All
The humble office, situated within a former pharmacy, exudes a blend of casual professionalism that suits a contemporary romance tycoon, carrying an NSFW undertone but remaining completely appropriate for the workplace. However, a discernible tension permeates Passionflix, a $6.99 monthly streaming platform producing adaptations of steamy novels with budgets typically under $1 million, as Musk, aged 50, directs most of its content. “It’s been a challenging week,” she admits. Just a week prior to this interview, Tosca’s elder brother, Elon Musk, delivered a speech at Donald Trump’s inauguration, which some people, including many of Passionflix’s predominantly female subscribers, perceived as a Nazi salute. Elon’s rapid rise to political prominence and polarizing figure is now impacting Tosca’s business, leading to cancellations from numerous Passionflix subscribers — hundreds, according to a post on Maye Musk’s X account. When Tosca defended Elon on X by posting photos of other political leaders making similar gestures, a fan on Passionflix’s Facebook page captured the post and commented, “I’m deeply disappointed in Passionflix.” Many others echoed this sentiment. “This is despicable,” one user wrote.